Tag: Feature Marketing
Five Steps to an Authentic Marketing Message
Do you get annoyed by the endless stream of sales messages, all day, every day? You’re not alone. Your prospects are being bombarded by emails, texts, and radio and newspaper ads, all trying to convince them to purchase stuff that they often don’t even want or need.
People have become immune to marketing. They’ve conditioned themselves not to respond. This is a problem with life-and-death consequences for your business.
So the question is:
How do you cut through the noise and connect with people who will benefit from your offering?
What turns people off is insincere marketing that’s clueless about their real wants and needs.
Here’s a simple five-step process to creating authentic marketing messages that will connect with your prospective customers. This is not…
Planning How Your Business Communicates with Your Target Markets
Save time, save money, communicate better.
Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?
Yeah, we’ve got a plan for that.
A true communications professional will have a document that shows what they have planned, when it goes live, and how long it impacts their audience. Add budgets and hours, and you have a document that keeps every department in the company on track. With every dollar critical, it would be irresponsible to not have something in place.
This is how we do it.…
Developing a strategic communications plan is one of
I am stylin’ | A Case Study on Content Marketing
Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
Creating Convergence Between Sales & Marketing Using Social Media
There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.
…At least, that’s what’s supposed to happen.
Did marketing create enough interest? Can sales create enough curiosity and trust? Did they both do their part in getting the prospect to “tell me more?”
Marketing and Sales have both looked to social media for their own rewards, but so far, most have been unable to make it happen.
The big question remains: How can marketing and sale utilize social media for their mutual benefit?
In this presentation:
Marketing Strategy: A review of best practices, and practical examples of how business is using social media for
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
Making Sex Look Cool
“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
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In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, gay clubs, and big hair clubs and sports bars, but night spots where elements of these different lifestyles come together are few and far between.
For the past seven years, Metropol in the Strip District has been our best shot at achieving a progressive urban mix. For almost a decade the venue has held up well, doing its part to keep what there is of a dance scene in
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