Tools
Our tools and processes help you to conquer the dynamic challenge of effectively communicating to your target audiences.
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Understanding “What Great Salespeople Do”
Continue Reading »A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for -
Testing My Social Capital: Getting the ROI from my social media network
Continue Reading »How can I access the value of my social media network?
For years now, we’ve been told – and preached ourselves – on the virtues of social media and the value of a network connection. We must get friends, followers and connections to build our reach and expand the resources necessary to be successful. This, we’re told, will help us make new contacts, build our careers, and generate business for ourselves, and our companies.
But how many actually do what you’re supposed to do?
How many people are working towards reaching out to the people you already know to create more connections? How many people communicate with new followers once you get them to follow you? Do you actually participate within the network you’ve created… -
Planning How Your Business Communicates with Your Target Markets
Continue Reading »Save time, save money, communicate better.
Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?
Yeah, we’ve got a plan for that.A true communications professional will have a document that shows what they have planned, when it goes live, and how long it impacts their audience. Add budgets and hours, and you have a document that keeps every department in the company on track. With every dollar critical, it would be irresponsible to not have something in place.
This is how we do it.…
Developing a strategic communications plan is one of
Understanding “What Great Salespeople Do”
A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for
Testing My Social Capital: Getting the ROI from my social media network
How can I access the value of my social media network?
For years now, we’ve been told – and preached ourselves – on the virtues of social media and the value of a network connection. We must get friends, followers and connections to build our reach and expand the resources necessary to be successful. This, we’re told, will help us make new contacts, build our careers, and generate business for ourselves, and our companies.
But how many actually do what you’re supposed to do?
How many people are working towards reaching out to the people you already know to create more connections? How many people communicate with new followers once you get them to follow you? Do you actually participate within the network you’ve created…
Planning How Your Business Communicates with Your Target Markets
Save time, save money, communicate better.
Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?
Yeah, we’ve got a plan for that.
A true communications professional will have a document that shows what they have planned, when it goes live, and how long it impacts their audience. Add budgets and hours, and you have a document that keeps every department in the company on track. With every dollar critical, it would be irresponsible to not have something in place.
This is how we do it.…
Developing a strategic communications plan is one of
HausCalls: The Future of Pharma Sales and the Role of Social Media
It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.
Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem topics in communications. HausCalls™ is hosted by Kevin Popovic, Communications Director for Ideahaus®, and Author of Satellite Marketing: Using Social Media for Business.
On today’s call, we have Chauncey Smith, past Brand Manager extraordinaire at GlaxoSmithKline, Chief Sales & Marketing Director at ScienceMedia, and now Chief Marketing Officer at MarketSmith Services. We also have Keith Hall, past Director of Medical Sales Training at GlaxoSmithKline, VP and National Sales Manager for Auxilium, and today the Director at Leadership …
HomeWerk: Building a Better Web Site
“HomeWerk is a scalable web site planning methodology that has helped our Clients build more successful web sites.”
Over the years, Executives have told us their two biggest challenges in web development were…
Not knowing what to do when, and
Maintaining control of their project budget and schedule
HomeWerk™ has helped our clients in a variety of markets develop more successful web sites, and we’d like to show you how.
HomeWerk™ is comprised of three primary tools;…
Project Profile
Flowchart
Schematics
Each document has a specific purpose and, through Client Authorizations, serves as a “go/no go” step that provides our Clients and their team control of scope and investment.
At the end of the process our Clients can accurately estimate a budget for design, production,
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project
Did you ever wonder how much influence you really have? I did.
When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find out if, and where, I may rank given my extensive work over the last number of years in the social media. I didn’t expect to see myself anywhere but I’d be pretty psyched if I did ;-)
…I clicked a link that presented a very stimulating visual display of participants already engaged. The shiny bauble had me and I signed up with Facebook Connect to immediately enter (what I would come to consider) “the race to learn more”.
I received this email:
Kevin,
Thank you for
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