Social Media
Social media is a set of virtual communities and networks that provides the means of instantaneous interaction and exchange among users.
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Attitudes on the use of Social Media in Healthcare Communications
Continue Reading »Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1
Abstract…
Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications.
Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.
We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample.When asked about whether or not marketers should be permitted to use social media to
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Congratulations, Indeed: Why I Appreciate My LinkedIn Email
Continue Reading »On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone.
Some, like me, were acknowledged for having “one of the top 1% most viewed LinkedIn profiles for 2012.” Others were acknowledged for being in the top 5% viewed profiles, or for being one of the most endorsed.
In all these communications, LinkedIn included that it “now has 200 million members.” providing full-disclosure of the data… contributing toward the personalized acknowledgment. Most of us can still do the 4th grade math in our head – we were one of 2 million (or one of 10 million, depending on the message received) – and others were receiving this same email.
What was -
Trends in Social Media and other predictions for success in 2012*
Continue Reading »“I’m somewhere between The Great Carnac and Jimmy the Greek. Sure, I can make predictions, but it’s based on my experience.”
As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked to present what I thought would be trends to watch in social media during this coming year. Admittedly, I felt somewhere between Carnac the Magnificent and Jimmy the Greek… (links provided as a courtesy for those too young to get this reference ;-). Sure, I can make predictions, but ultimately where I would tell you to put your money will be based on my experience and insight.
In preparing, I reviewed each of the types of social media (yes, there is more than one ;-) and
Three Essential Building Blocks of Your Social Media Presence
What’s changed? Everything and nothing:
There are 7 billion people on the planet now, and 34 percent of the world’s population, about 2.4 billion people, had Internet access as of late 2012. That’s a big ongoing change.
People still make decisions and live their lives through stories. That will never change.
“The more things change, the more they stay the same.”
- French proverb…
So the planet is hyper-connected by wired and wireless networks, and more people are free to exchange many more stories. How does that change anything important?
If you’re running your own business, or trying to affect real change on any scale, you have greater access to people and markets than at any time in history. We’ve entered a new epoch
Attitudes on the use of Social Media in Healthcare Communications
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1
Abstract…
Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications.
Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.
We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample.
When asked about whether or not marketers should be permitted to use social media to
Journal Article Studies Preference of Social Media Professionals for Healthcare Communications
YouTube preferred over Flickr, Facebook and LinkedIn rated equal.
San Diego – The FDA may not be sure about the use of social media in healthcare communications, but the professionals within the space report they’re ready to move forward.
Today the Journal of Communication in Healthcare… published a research study that measured the attitude of healthcare, pharmaceutical, and life sciences executives on the use of social media, aiming to correct the lack of a fair and balanced discussion of the risks and benefits of using social media in healthcare communications.
Survey respondents hold positions from CEO to CIO, from Marketing Director to Brand Manager, are active in their positions, and serve primarily the United States. When asked about whether or not marketers should be permitted
Congratulations, Indeed: Why I Appreciate My LinkedIn Email
On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone.
Some, like me, were acknowledged for having “one of the top 1% most viewed LinkedIn profiles for 2012.” Others were acknowledged for being in the top 5% viewed profiles, or for being one of the most endorsed.
In all these communications, LinkedIn included that it “now has 200 million members.” providing full-disclosure of the data… contributing toward the personalized acknowledgment. Most of us can still do the 4th grade math in our head – we were one of 2 million (or one of 10 million, depending on the message received) – and others were receiving this same email.
What was
The SnapShout Audio Photo Concept
Necessity is the mother of invention. I had a problem that had been bothering me for years around social photo sharing from my phone. I could tweet a photo or send one to Facebook, but I had to type in the 140 characters and most of the emotion was lost in text. Text is horrible at emotionally conveying what you want to express. You can’t hear excitement, you can easily misinterpret what I meant, you can’t hear the sounds around me… you can’t hear my voice, my tone, inflection, laughter etc…. So what you have is actually not as fully expressive or creative as what most people really want to share easily with photos.
The solution was very simple and the idea
Survey: Attitudes on Social Media in Healthcare Communication (2012)
Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we’re surveying the same audience with the same questions to see what, if anything, has changed.
Background…
There has been a lot of debate over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make.
What seems to be lacking in the debate is a clear sense of “What average Americans believe may be appropriate uses for social media by healthcare organizations, if any”.
We invite you to share your current perspective and contribute to our collective knowledge base on the subject. This is a not-for-profit venture that is meant to provide a
Trends in Social Media and other predictions for success in 2012*
“I’m somewhere between The Great Carnac and Jimmy the Greek. Sure, I can make predictions, but it’s based on my experience.”
As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked to present what I thought would be trends to watch in social media during this coming year. Admittedly, I felt somewhere between Carnac the Magnificent and Jimmy the Greek… (links provided as a courtesy for those too young to get this reference ;-). Sure, I can make predictions, but ultimately where I would tell you to put your money will be based on my experience and insight.
In preparing, I reviewed each of the types of social media (yes, there is more than one ;-) and
e-Commerce has gone Social
“It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon.”
A quote from Sumeet Jain, Principal, CMEA Capital (Social Commerce Today…, April 2011).
Recently, I attended a workshop discussing the new trends in online shopping as they relate to Social Commerce. New statistics just from the beginning of this year alone can cause panic in the hearts, minds and pockets of any online store owner. Having your catalog of products on your website, “Buy Now” buttons and payment gateway setup is now simply just a standard practice of e-commerce.
The goals and metrics by which we measure our website traffic and success change with the evolution of social media. The reasons and
Testing My Social Capital: Getting the ROI from my social media network
How can I access the value of my social media network?
For years now, we’ve been told – and preached ourselves – on the virtues of social media and the value of a network connection. We must get friends, followers and connections to build our reach and expand the resources necessary to be successful. This, we’re told, will help us make new contacts, build our careers, and generate business for ourselves, and our companies.
But how many actually do what you’re supposed to do?
How many people are working towards reaching out to the people you already know to create more connections? How many people communicate with new followers once you get them to follow you? Do you actually participate within the network you’ve created…
Social Media in Healthcare: Prescriptions for Responsible Use in 2011
“Is it really that hard to apply ‘fair and balanced’ to what you do on social media? We don’t think so.”
Marketing and Sales in Healthcare, Pharma and Life Sciences has been asking the same question: What are the opportunities, if any, for the effective use of social media in such a highly regulated and scrutinized environment of healthcare communication?
Although the FDA has failed to join the conversation, it hasn’t stopped the discussion. Some companies are applying “fair and balanced” to the new media with great success. Some are getting letters from DDMAC. The difference between success and failure seems to come from understanding what you’re getting yourself into and having a fluid plan.
…During an event for the i99 AdClub in State College,
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