Research uncovers new processes, ideas, and techniques to use and to apply to the field of communications.
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By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications. But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
“Content Marketing” utilizes various media to initiate and facilitate conversations about the subjects you and your audience are interested in discussing. This quid pro quo over time helps develop the brand and, more importantly, the customer relationship.
Join Kevin Popovic, Founder &
“TUMS is trusted and proven – a “friend” to every type mother at every stage of pregnancy. We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” – TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as a key market to expand product use by introducing the use of TUMS as a Calcium supplement. They had committed to a online media buy with BabyCenter.com and established metrics for success as the delivery of 50,000 sample via web-based requests.
Critical Business Issue: …Communications initiatives must center around GSK/TUMS’ understanding of these needs and how the TUMS brand is uniquely suited to meet those needs (ranging from symptomatic relief of heartburn to the dramatic and