Multimedia
Multimedia is media and content that uses a combination of different content forms, including a combination of text, audio, still images, animation, video, or interactivity content forms.
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Coming to a mobile device very near you…
Continue Reading »I remember my first statistics class, when on the first day the professor boldly claimed, “Statistics don’t lie. But, they can’t be trusted.” And, while he wasn’t undermining his own profession and existence, his point was clear: statistics can easily be manipulated to be misleading or even contradictory.
I mention that first as a caveat to what I’m about to tell you, because I’m about to hurl some statistics on you for this discussion. Take what you will. Interpret what you will. Any way you want to look at these numbers though, the proverbial 30,000-foot view will give you the intended takeaway from this article. And that is…
The consumption of mobile video is growing rapidly.
Let’s just start there. What it means to you… -
I am stylin’ | A Case Study on Content Marketing
Continue Reading »Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and… -
Case Study: Expanding Customer Product Use for TUMS
Continue Reading »“TUMS is trusted and proven – a “friend” to every type mother at every stage of pregnancy. We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” – TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as a key market to expand product use by introducing the use of TUMS as a Calcium supplement. They had committed to a online media buy with BabyCenter.com and established metrics for success as the delivery of 50,000 sample via web-based requests.
Critical Business Issue: …Communications initiatives must center around GSK/TUMS’ understanding of these needs and how the TUMS brand is uniquely suited to meet those needs (ranging from symptomatic relief of heartburn to the dramatic and
Coming to a mobile device very near you…
I remember my first statistics class, when on the first day the professor boldly claimed, “Statistics don’t lie. But, they can’t be trusted.” And, while he wasn’t undermining his own profession and existence, his point was clear: statistics can easily be manipulated to be misleading or even contradictory.
I mention that first as a caveat to what I’m about to tell you, because I’m about to hurl some statistics on you for this discussion. Take what you will. Interpret what you will. Any way you want to look at these numbers though, the proverbial 30,000-foot view will give you the intended takeaway from this article. And that is…
The consumption of mobile video is growing rapidly.
Let’s just start there. What it means to you…
I am stylin’ | A Case Study on Content Marketing
Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
Case Study: Expanding Customer Product Use for TUMS
“TUMS is trusted and proven – a “friend” to every type mother at every stage of pregnancy. We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” – TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as a key market to expand product use by introducing the use of TUMS as a Calcium supplement. They had committed to a online media buy with BabyCenter.com and established metrics for success as the delivery of 50,000 sample via web-based requests.
Critical Business Issue: …Communications initiatives must center around GSK/TUMS’ understanding of these needs and how the TUMS brand is uniquely suited to meet those needs (ranging from symptomatic relief of heartburn to the dramatic and
Ideahaus Brief: Interesting Concept…
“What happens when a client hires you to do a job then tells you how to do it?”
The moral of the story, “Can’t we all just get a long”, serves as a battle cry for those of us just trying to do what you paid us for (No offense ;-)
Studio Notes…: We were on the phone with a client who had hired us previously to handle a design project. As we were getting briefed on the project we were told, “We really love your creativity, and what you have done in the past, and are looking forward to working with you again.” All great things to hear, then they added, “but we have some ideas on what we should do.” Okay, we’re
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