Category: Miscellaneous

Ideahaus® voted Best Boutique Agency, Best Creative, Best Interactive in Media All-Star Awards

The votes are in, and according to the Media Association of Pittsburgh (MAP), Ideahaus is the Best Boutique Agency in the city. It’s also the Best Creative Agency, and the Best Interactive Agency (which includes social media).

The Media All-Star Awards is one of MAP’s signature events “held to celebrate the hardest workers in the media industry.” Agencies, media, vendors and marketing professionals are nominated, then the communications community votes for their choice in a number of categories.

Hosted by KDKA-TV on-air talent Larry Richert, the event was attended by nearly 200 professionals who filled the Doubletree Hotel in downtown Pittsburgh to learn who would make this year’s All-Stars team.

Ideahaus Founder Kevin Popovic was honored by the recognition, and elated with the wins…

November 11, 2011 | 0 Comments More
The Invisible Mentor Interviews Kevin Popović, Communications Director, Ideahaus

The Invisible Mentor Blog changes the way people look at mentoring. Avil Beckford, Chief Invisible Mentor, is a writer, researcher and the published author of “Tales of People Who Get It” and its companion workbook, “Journey to Getting It”. Avil interviews Ideahaus Founder & Communications Director Kevin Popović on his life, his work and the people who helped shape who he is today.

Avil Beckford: Tell me a little bit about yourself.

Kevin Popović: My job has evolved. I call myself a communications director so I help my clients direct all their communications – marketing, strategy, corporate identity and branding, advertising, design issues, public relations and quite a lot of social media these days. Quite simply, I help my clients figure out what to say and how to say it to their target markets…

September 20, 2011 | 8 Comments More
What are you working on?

Professional communication has a pulse, so to speak, and we like to keep our finger on it. To that end we are surveying the Ideahaus Member Community, (in a random, informal way) by asking the question, “What are you working on?”

What are the hot communications trends in the summer of 2011?

Are QR codes really catching on (it’s been 2 years – scan ours circa June 2010) Is social commerce, selling products right off a Facebook page (like Ideahaus client Stylin Online is doing) the wave of the future? Has story-telling through viral video got some traction?

The best way we know of validating what’s happening in professional communication is to ask you directly.

So, what are your working on? Please let us know in the comments. And remember, as an Ideahaus member, you get points for your comment!

June 24, 2011 | 33 Comments More

Ideahaus® voted Best Boutique Agency, Best Creative, Best Interactive in Media All-Star Awards

The votes are in, and according to the Media Association of Pittsburgh (MAP), Ideahaus is the Best Boutique Agency in the city. It’s also the Best Creative Agency, and the Best Interactive Agency (which includes social media).

The Media All-Star Awards is one of MAP’s signature events “held to celebrate the hardest workers in the media industry.” Agencies, media, vendors and marketing professionals are nominated, then the communications community votes for their choice in a number of categories.

Hosted by KDKA-TV on-air talent Larry Richert, the event was attended by nearly 200 professionals who filled the Doubletree Hotel in downtown Pittsburgh to learn who would make this year’s All-Stars team.

Ideahaus Founder Kevin Popovic was honored by the recognition, and elated with the wins…

November 11, 2011 | 0 Comments More

The Invisible Mentor Interviews Kevin Popović, Communications Director, Ideahaus

The Invisible Mentor Blog changes the way people look at mentoring. Avil Beckford, Chief Invisible Mentor, is a writer, researcher and the published author of “Tales of People Who Get It” and its companion workbook, “Journey to Getting It”. Avil interviews Ideahaus Founder & Communications Director Kevin Popović on his life, his work and the people who helped shape who he is today.

Avil Beckford: Tell me a little bit about yourself.

Kevin Popović: My job has evolved. I call myself a communications director so I help my clients direct all their communications – marketing, strategy, corporate identity and branding, advertising, design issues, public relations and quite a lot of social media these days. Quite simply, I help my clients figure out what to say and how to say it to their target markets…

September 20, 2011 | 8 Comments More

An Offer to Help for Vistage CEO’s

Every company communicates better with a plan. And although this may be easier for the experienced, most companies could use a little help.

For a limited time, we’re offering Vistage members a discount on our Communications Planning consulting services. Finally achieve the clarity you need to get your entire team on the same page. Invest now and you’ll improve the effectiveness of your communications, get your messages to your target markets faster, and save money by getting the most out of every opportunity.

September 1, 2011 | 0 Comments More

Communications Planning – Special Offer

Need help developing your communications plan? We can help. For a limited time, we’re offering new clients a discount on our Communications Planning consulting services. Invest the time to develop your communications and you’ll gain a perspective that improves what you say and how you say it. Offer good thru August 12, 2011…

July 25, 2011 | 1 Comment More

What are you working on?

Professional communication has a pulse, so to speak, and we like to keep our finger on it. To that end we are surveying the Ideahaus Member Community, (in a random, informal way) by asking the question, “What are you working on?”

What are the hot communications trends in the summer of 2011?

Are QR codes really catching on (it’s been 2 years – scan ours circa June 2010) Is social commerce, selling products right off a Facebook page (like Ideahaus client Stylin Online is doing) the wave of the future? Has story-telling through viral video got some traction?

The best way we know of validating what’s happening in professional communication is to ask you directly.

So, what are your working on? Please let us know in the comments. And remember, as an Ideahaus member, you get points for your comment!

June 24, 2011 | 33 Comments More

The Ideahaus Editorial Calendar

What do you do as a communications pro? You listen. You plan. You execute. A large part of the planning [...]

May 5, 2011 | 5 Comments More

20YEARS Panel at Media Assoc. of Pittsburgh

Join panel members from the 20YEARS in Communications project to discuss the biggest challenges in media as seen by media and non-media professionals, Friday, August 6 at Point Park University in Pittsburgh, PA.

July 30, 2010 | 1 Comment More

Satellite Marketing Workshop: Vistage, San Diego, CA

Vistage Group 3080 will host Ideahaus® Founder and Satellite Marketing Author Kevin Popovic for a workshop on using social media [...]

October 3, 2009 | 0 Comments More

Branding

Case Study: Branding and Recruitment for EMi Technology Services

“Ideahaus helped us re-package our 30 year-old family company into a high-tech contender with customers and recruiters – exactly what sales and recruitment needed.” – EMi President

Situation: We were working with the President and CEO of a company who provides SAP consultants for short and long-term outsourcing requirements.

Critical Business Issue: The company had changed leadership and wanted to expand, but steady revenues would not sustain the growth. They would also have to increase recruitment, and current efforts were not meeting recruitment goals.

Reasons: The family-owned business had maintained the same image for 30 years and was perceived by clients and consultants as very “predictable.” The new president was looking to grow existing markets…

April 5, 2009 | 0 Comments More

Creative

A Commentary on Bad TV: Who’s writing this stuff anyway?

Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.

I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?

Lipton Iced Tea details their three simple ingredients (two if sunshine is not an ingredient) in a spot as the Terminator-Tea girl catches a ride on a Vespa through downtown rush hour traffic to the zen-like close…

August 20, 2011 | 3 Comments More