Marketing
Marketing is the act or the process of promoting and selling one’s products and services within a marketplace.
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Five Steps to an Authentic Marketing Message
Continue Reading »Do you get annoyed by the endless stream of sales messages, all day, every day? You’re not alone. Your prospects are being bombarded by emails, texts, and radio and newspaper ads, all trying to convince them to purchase stuff that they often don’t even want or need.
People have become immune to marketing. They’ve conditioned themselves not to respond. This is a problem with life-and-death consequences for your business.
So the question is:
How do you cut through the noise and connect with people who will benefit from your offering?
What turns people off is insincere marketing that’s clueless about their real wants and needs.
Here’s a simple five-step process to creating authentic marketing messages that will connect with your prospective customers. This is not… -
Planning How Your Business Communicates with Your Target Markets
Continue Reading »Save time, save money, communicate better.
Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?
Yeah, we’ve got a plan for that.A true communications professional will have a document that shows what they have planned, when it goes live, and how long it impacts their audience. Add budgets and hours, and you have a document that keeps every department in the company on track. With every dollar critical, it would be irresponsible to not have something in place.
This is how we do it.…
Developing a strategic communications plan is one of -
I am stylin’ | A Case Study on Content Marketing
Continue Reading »Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
Five Steps to an Authentic Marketing Message
Do you get annoyed by the endless stream of sales messages, all day, every day? You’re not alone. Your prospects are being bombarded by emails, texts, and radio and newspaper ads, all trying to convince them to purchase stuff that they often don’t even want or need.
People have become immune to marketing. They’ve conditioned themselves not to respond. This is a problem with life-and-death consequences for your business.
So the question is:
How do you cut through the noise and connect with people who will benefit from your offering?
What turns people off is insincere marketing that’s clueless about their real wants and needs.
Here’s a simple five-step process to creating authentic marketing messages that will connect with your prospective customers. This is not…
Planning How Your Business Communicates with Your Target Markets
Save time, save money, communicate better.
Entrepreneurs know that a business plan is critical for funding. Marketers know that marketing plans are key to management and success. Sales pros have a plan to approach target markets, they wouldn’t dream of selling without it. But what about communications?
Yeah, we’ve got a plan for that.
A true communications professional will have a document that shows what they have planned, when it goes live, and how long it impacts their audience. Add budgets and hours, and you have a document that keeps every department in the company on track. With every dollar critical, it would be irresponsible to not have something in place.
This is how we do it.…
Developing a strategic communications plan is one of
I am stylin’ | A Case Study on Content Marketing
Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
Creating Convergence Between Sales & Marketing Using Social Media
There is a moment in every business where marketing hands off to sales. Planned or not, marketing has created an opportunity, and sales is getting its chance to create a customer.
…At least, that’s what’s supposed to happen.
Did marketing create enough interest? Can sales create enough curiosity and trust? Did they both do their part in getting the prospect to “tell me more?”
Marketing and Sales have both looked to social media for their own rewards, but so far, most have been unable to make it happen.
The big question remains: How can marketing and sale utilize social media for their mutual benefit?
In this presentation:
Marketing Strategy: A review of best practices, and practical examples of how business is using social media for
Satellite Marketing: An Intro to the Process
Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”
Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “satellites”.
Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships….
Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting
DemandCon San Francisco
Wednesday May 18, 2011 – Friday May 20, 2011
Map and Directions | Register…
Description:
DemandCon's Mission is to help our delegates, partners and teachers become the best marketing and sales professionals on earth.
We do this by creating outstanding educational programs and conferences that allow academics, thought leaders and practitioners share best practices in demand generation.
About DemandCon: DemandCon is the world’s first conference dedicated to managing the complete sales funnel, top to bottom.
Our events feature thought leaders, academics, consultants and leading practitioners from around the world.
After our morning welcome invitation and keynote, we offer three breakout sessions all day to ensure we deliver the most relevant content to our attendees based on their needs. Breakouts are structured in various formats from
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project
Did you ever wonder how much influence you really have? I did.
When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find out if, and where, I may rank given my extensive work over the last number of years in the social media. I didn’t expect to see myself anywhere but I’d be pretty psyched if I did ;-)
…I clicked a link that presented a very stimulating visual display of participants already engaged. The shiny bauble had me and I signed up with Facebook Connect to immediately enter (what I would come to consider) “the race to learn more”.
I received this email:
Kevin,
Thank you for
Social Media for Business “Town Meeting” at SDSU
Questions from the audience, insights from the Panel.
San Diego State University Entrepreneurial Management Cenmter is presenting “Social Media for Business“, a business community “town meeting” to discuss the opportunities for all businesses in social media with notables in social media, marketing, the media and business.
“Social Media for Business” examines the role of social networks, blogs, micro-blogs, photo and video sharing, widgets, and the like, in the business marketing and sales mix. Product and service alike, consumers have expectations that their brands will be there, where they are, when they want them. Information, sales, and service are expected to be a part of the online experience.
Rodney Rumford, Co-Founder of TweetPhoto, Founder of Gravity Summit
…Rodney has over 21 years experience
Popovič introduces Satellite Marketing to San Diego State University
San Diego State University has invited Ideahaus® Founder and Satellite Marketing Author Kevin Popović to present to students on his marketing strategy which helps businesses in using social media for sales, marketing and branding. “I think this is a great way to keep current; for me to see what’s being taught at the University level, and for the University to keep abreast of what’s new in business.”
Professor Heather Honea… requested Popović address her students to help broaden their perspectives on the new medium and its application for business. Dr. Honea’s background in psychology and economics frame her different research areas. One research stream addresses consumers’ psychological reactions to direct response marketing activities and interactive consumption experiences; the other examines rational versus non-rational (emotional) determinants
Executives Workshop: Creating Social Media Profiles that Get Results
Satellite Marketing Applied: Developing Social Media Strategy and Profiles for Sales and Marketing.
Using social media sites and services to promote your products and services involves much more than filling out profiles and making friends. We know – we wrote the book on it!
In 4 hours your executive team can understand how to present a positive social presence and to initiate a successful social media marketing plan. You and your key personnel will understand your social media opportunities to develop a strategy for your company, and your sales and marketing representatives. Click here to read more.
Workshop Location
• Pacific Athletic Club, San Diego, CA 92014
• 1:00pm – 5:00pm
• Wednesday, June 17, 2009
Workshop Schedule…
• Registration / Networking
Join Our Conversation
Ideahaus: What to say. How to say it.™