Internet
The Internet is a linked computer network that allows its users to share content and to communicate on a global level.
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Coming to a mobile device very near you…
Continue Reading »I remember my first statistics class, when on the first day the professor boldly claimed, “Statistics don’t lie. But, they can’t be trusted.” And, while he wasn’t undermining his own profession and existence, his point was clear: statistics can easily be manipulated to be misleading or even contradictory.
I mention that first as a caveat to what I’m about to tell you, because I’m about to hurl some statistics on you for this discussion. Take what you will. Interpret what you will. Any way you want to look at these numbers though, the proverbial 30,000-foot view will give you the intended takeaway from this article. And that is…
The consumption of mobile video is growing rapidly.
Let’s just start there. What it means to you… -
I am stylin’ | A Case Study on Content Marketing
Continue Reading »Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and… -
HomeWerk: Building a Better Web Site
Continue Reading »“HomeWerk is a scalable web site planning methodology that has helped our Clients build more successful web sites.”
Over the years, Executives have told us their two biggest challenges in web development were…Not knowing what to do when, and
Maintaining control of their project budget and scheduleHomeWerk™ has helped our clients in a variety of markets develop more successful web sites, and we’d like to show you how.
HomeWerk™ is comprised of three primary tools;…Project Profile
Flowchart
SchematicsEach document has a specific purpose and, through Client Authorizations, serves as a “go/no go” step that provides our Clients and their team control of scope and investment.
At the end of the process our Clients can accurately estimate a budget for design, production,
Coming to a mobile device very near you…
I remember my first statistics class, when on the first day the professor boldly claimed, “Statistics don’t lie. But, they can’t be trusted.” And, while he wasn’t undermining his own profession and existence, his point was clear: statistics can easily be manipulated to be misleading or even contradictory.
I mention that first as a caveat to what I’m about to tell you, because I’m about to hurl some statistics on you for this discussion. Take what you will. Interpret what you will. Any way you want to look at these numbers though, the proverbial 30,000-foot view will give you the intended takeaway from this article. And that is…
The consumption of mobile video is growing rapidly.
Let’s just start there. What it means to you…
I am stylin’ | A Case Study on Content Marketing
Sure you have a social media platform, but what are you and your fans going to talk about and how will it generate sales?
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications.
But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
It means there is a current conversation in progress and you’re welcome to participate – just like in a synchronous real world conversation between different people. The same assumptions most would make from this situation on what is acceptable and what is not acceptable is all too often overlooked my marketing and…
HomeWerk: Building a Better Web Site
“HomeWerk is a scalable web site planning methodology that has helped our Clients build more successful web sites.”
Over the years, Executives have told us their two biggest challenges in web development were…
Not knowing what to do when, and
Maintaining control of their project budget and schedule
HomeWerk™ has helped our clients in a variety of markets develop more successful web sites, and we’d like to show you how.
HomeWerk™ is comprised of three primary tools;…
Project Profile
Flowchart
Schematics
Each document has a specific purpose and, through Client Authorizations, serves as a “go/no go” step that provides our Clients and their team control of scope and investment.
At the end of the process our Clients can accurately estimate a budget for design, production,
Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project
Did you ever wonder how much influence you really have? I did.
When I heard about The Influence Project sponsored by Fast Company to find the most influential person online I was slightly intrigued, if nothing else to find out if, and where, I may rank given my extensive work over the last number of years in the social media. I didn’t expect to see myself anywhere but I’d be pretty psyched if I did ;-)
…I clicked a link that presented a very stimulating visual display of participants already engaged. The shiny bauble had me and I signed up with Facebook Connect to immediately enter (what I would come to consider) “the race to learn more”.
I received this email:
Kevin,
Thank you for
Case Study: Expanding Customer Product Use for TUMS
“TUMS is trusted and proven – a “friend” to every type mother at every stage of pregnancy. We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” – TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as a key market to expand product use by introducing the use of TUMS as a Calcium supplement. They had committed to a online media buy with BabyCenter.com and established metrics for success as the delivery of 50,000 sample via web-based requests.
Critical Business Issue: …Communications initiatives must center around GSK/TUMS’ understanding of these needs and how the TUMS brand is uniquely suited to meet those needs (ranging from symptomatic relief of heartburn to the dramatic and
Case Study: Support Web Site for GSK Consumer Healthcare Sales Reps
“This strategy helped us to address our greatest communication challenges, and project a return on our investment within the first year.” – Director of Medical Sales Training, GSK
Situation: We worked with the Director of Training within an international consumer healthcare manufacturer that develops and markets consumer healthcare products.
Critical Business Issue: It was taking one-to-two years for the company to realize their return on investment of new sales representativest. Twenty percent of new sales reps were never meeting their sales potential. Fifty percent of existing sales representatives were not meeting annual sales projections. Morale issues were affecting productivity and promoting rapid turnover.
Reasons…: The Training Department was slow to market with new sales representatives. Training courses were delivered only once enough
Case Study: Web Site for Health Benefits Provider
“Any team that can pull it out of the fire 90 days behind deserves to be on our “Preferred Vendor” list.” – Project Manager
Situation: We were working with the Project Manager of an IT Consulting Group specializing in information-based consulting, integration and IT outsourcing services for healthcare, pharmaceutical and other life sciences organizations. They were 6 months behind the development of a web site for a Health Benefits Provider.
Critical Business Issue: The project manager was challenged by project delays effecting their clients successful start-up and the potential loss of Client Investor Funds. In addition, the Consulting Group was in jeopardy in losing a contract that would generate $3 million in revenue.
Reasons…: The project’s creative resource was 90 days behind
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