Design
Design is the conception of a plan or convention which influences and guides the construction of an object or a system.
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The Devil is in the Details: User Experience Design’s Impact on Customer Retention
Continue Reading »When it comes to customer experience, the devil is in the details.
A Chief Marketing Officer can create a broad sweeping, exceptional branding program but can lose countless customers based on the smallest, tiniest interaction—even something as simple as an online password reset.
This concept became crystal clear on a personal level past Saturday when doing something as mundane as ordering more coffee. I have a Keurig and I order K-cups from them online. Unfortunately, this time I could not get into my account. I tried the password reset feature, but it wouldn’t work.
Needing to reset my password is not a reason for me to “leave” Keurig. How Keurig handled my password reset is why.
When I could not get in, I submitted a… -
Case Study: Branding a Volunteer Program for Global Metals Manufacturer
Continue Reading »Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of an employee volunteerism program that would contribute towadrs the communities in which they operate, as well as contribute towards an ongoing public relations program.
Critical Business Issue: Like any volunteer program, moving people to work without getting paid after there day jobs on an regular basis is difficult.
Reasons: …The program was a new concept for the company, and a personal effort by the President. Other volunteer programs had been presented in the past with varying success. The lack of presence and history also made it difficult to attract new talent, limiting their offerings to the same people who -
Lollapalooza: Just for Fun.
Continue Reading »…Back in the day I used to frequent the mosh pits of Lollapalooza, X-Fest and the countless bands who could facilitate a little frenzy at the base of the stage.
In my later years I realized that the crowd doesn’t like to catch the old kid, especially on his sixth dive (that’s another story ;-).
In the midst of my adventures I would crack out a little disposable camera to catch the perspective from the inside – eye of the hurricane, if you will. And if I got busted for taking pics by security it wasn’t too much of a financial loss. The images I caught we at times amazing. The introspection, the collision, the swift justice of a mob on a bully jock gone
5 Rules For Optimizing Mobile Marketing Emails
It seems as if the world is going mobile, but, for marketers, that means learning new rules and best practices to make your audience happy. But, don’t worry, the rules aren’t as difficult as they are intuitive.
Ideahaus has compiled some of the best advice from across the web to make the design transition easier. Follow these five rules and you are well on your way to designing emails that will communicate big messages on all of those small screens.
1) Get to the point. …Your subject line is the first and possibly the last thing your audience will see if it is not properly optimized. On mobile devices, you are dealing with limited space and limited attention spans, so don’t waste any time telling
Do You Break These Basic Typography Rules?
Using typography is something we all take for granted. Every day we use it to craft a message or understand a message from another, but rarely give those lines of text a second thought.
However, when someone uses typography poorly everyone notices.
For example, there are entire websites devoted to pointing out the indiscriminate use of Comic Sans and, admit it, we’ve all used that blacklisted font at one point or another. It’s okay — we’re all friends here.
But, just because you have committed the cardinal sin of typography doesn’t mean we can’t do better in the future. So, take a peek at some of these solid dos and don’ts from the folks at Webdesigner Depot… and get that bad type taste out of
The Devil is in the Details: User Experience Design’s Impact on Customer Retention
When it comes to customer experience, the devil is in the details.
A Chief Marketing Officer can create a broad sweeping, exceptional branding program but can lose countless customers based on the smallest, tiniest interaction—even something as simple as an online password reset.
This concept became crystal clear on a personal level past Saturday when doing something as mundane as ordering more coffee. I have a Keurig and I order K-cups from them online. Unfortunately, this time I could not get into my account. I tried the password reset feature, but it wouldn’t work.
Needing to reset my password is not a reason for me to “leave” Keurig. How Keurig handled my password reset is why.
When I could not get in, I submitted a…
Case Study: Branding a Volunteer Program for Global Metals Manufacturer
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of an employee volunteerism program that would contribute towadrs the communities in which they operate, as well as contribute towards an ongoing public relations program.
Critical Business Issue: Like any volunteer program, moving people to work without getting paid after there day jobs on an regular basis is difficult.
Reasons: …The program was a new concept for the company, and a personal effort by the President. Other volunteer programs had been presented in the past with varying success. The lack of presence and history also made it difficult to attract new talent, limiting their offerings to the same people who
Lollapalooza: Just for Fun.
…Back in the day I used to frequent the mosh pits of Lollapalooza, X-Fest and the countless bands who could facilitate a little frenzy at the base of the stage.
In my later years I realized that the crowd doesn’t like to catch the old kid, especially on his sixth dive (that’s another story ;-).
In the midst of my adventures I would crack out a little disposable camera to catch the perspective from the inside – eye of the hurricane, if you will. And if I got busted for taking pics by security it wasn’t too much of a financial loss. The images I caught we at times amazing. The introspection, the collision, the swift justice of a mob on a bully jock gone
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