Branding
Branding is a marketing practice which involves the creation of a name, symbol, or design that identifies a product or service and separates it from similar products or services.
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Case Study: Branding and Recruitment for EMi Technology Services
Continue Reading »“Ideahaus helped us re-package our 30 year-old family company into a high-tech contender with customers and recruiters - exactly what sales and recruitment needed.” – EMi President
Situation: We were working with the President and CEO of a company who provides SAP consultants for short and long-term outsourcing requirements.
Critical Business Issue: The company had changed leadership and wanted to expand, but steady revenues would not sustain the growth. They would also have to increase recruitment, and current efforts were not meeting recruitment goals.
Reasons…: The family-owned business had maintained the same image for 30 years and was perceived by clients and consultants as very “predictable.” The new president was looking to grow existing markets, and to move into new markets. Sales -
Case Study: Branding for Executive Recruitment Firm
Continue Reading »“You know why this worked? Because people always care what you look like.” – Partner
Situation: We worked with the Partners of an Executive Recruitment Firm specializing in the Real Estate, Construction and Hospitality industries. The Partners share responsibility for the sales and marketing of their services.
Critical Business Issue: As with many new businesses, they were not meeting sales and recruitment goals.
Reasons…: The Company was two years old and had not presented a corporate identity within the marketplace. Salespeople utilized stationery and reprints of industry articles as marketing collateral because there were no formal communications tools to assist their sales efforts. Their on-the-fly marketing program required each salesperson to start from scratch, developing tools as the sale went on, extending -
The Ideahaus® Name and Logo
Continue Reading »…The name “ideahaus” is actually the second name for the business.
Originally called “kevin popovic image design”, the name was changed the first year after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell into our clients office, “those idea guys are here!” The second part (haus) came from experiences we had in the South Side (Pittsburgh) studio. With a street level entrance and a decor that mirrored any Real World set new arrivals would walk in then leave, calling us on the phone saying that they entered the address given but it looked like someone’s house, so they left.
The Right Color Can Make Or Break A Brand
How did you decide upon a primary color or color combination for your brand? Was there heated deliberation and countless meetings among business partners, or did you just pick your favorite color because it “felt right?”
Regardless of how your brand chose the colors that define it, they are saying more than most people think. According to research from Marketo…, your brand colors can be used as a strategic tool to represent the character of your organization in a specific light.
For example, Marketo initially chose the color purple for their branding because “at the time Marketo was founded, purple was relatively un-used,” but it tells their customer much more than they originally intended. Purple also stands for wealth, sophistication, and royalty. Not a
Case Study: Branding and Recruitment for EMi Technology Services
“Ideahaus helped us re-package our 30 year-old family company into a high-tech contender with customers and recruiters - exactly what sales and recruitment needed.” – EMi President
Situation: We were working with the President and CEO of a company who provides SAP consultants for short and long-term outsourcing requirements.
Critical Business Issue: The company had changed leadership and wanted to expand, but steady revenues would not sustain the growth. They would also have to increase recruitment, and current efforts were not meeting recruitment goals.
Reasons…: The family-owned business had maintained the same image for 30 years and was perceived by clients and consultants as very “predictable.” The new president was looking to grow existing markets, and to move into new markets. Sales
Case Study: Branding for Executive Recruitment Firm
“You know why this worked? Because people always care what you look like.” – Partner
Situation: We worked with the Partners of an Executive Recruitment Firm specializing in the Real Estate, Construction and Hospitality industries. The Partners share responsibility for the sales and marketing of their services.
Critical Business Issue: As with many new businesses, they were not meeting sales and recruitment goals.
Reasons…: The Company was two years old and had not presented a corporate identity within the marketplace. Salespeople utilized stationery and reprints of industry articles as marketing collateral because there were no formal communications tools to assist their sales efforts. Their on-the-fly marketing program required each salesperson to start from scratch, developing tools as the sale went on, extending
The Ideahaus® Name and Logo
…The name “ideahaus” is actually the second name for the business.
Originally called “kevin popovic image design”, the name was changed the first year after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell into our clients office, “those idea guys are here!” The second part (haus) came from experiences we had in the South Side (Pittsburgh) studio. With a street level entrance and a decor that mirrored any Real World set new arrivals would walk in then leave, calling us on the phone saying that they entered the address given but it looked like someone’s house, so they left.
Case Study: Building a Dealer Brand with Sports and Event Marketing
“Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, but their ideas and concepts worked to help grow the business and build the dealer brand in our market.” – Marketing Director, Pittsburgh Steelers
Situation: The dealer had been in business for 18 years and earned a reputation as “the Harley dealer in Glenshaw” in the most condensed dealer trading zone in the United States. We were responsible for growing market share and their brand as a leading dealer.
Critical Business Issue: …The owners wanted to solidify its position as the city designated dealer amongst other dealers attempting the
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