Advertising
Advertising is the practice of bringing one’s attention to a product or service, usually by paid announcements through a common medium, such as newspaper, TV, or radio.
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Case Study: Recruitment Advertising for Sony Electronics
Continue Reading »“This work was the single biggest successful effort we ever did, until the Radio hit the following month.” – Director of PR, Sony
Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in the business of building large-screen television sets sold throughout the world.
Critical Business Issue: Although a market leader, the company’s greatest challenge was not being able to meet sales projections because they were not able to respond to dramatic changes in staffing requirements.
Reasons…: The company had expanded their global manufacturing plant capability and needed thousands of additional staff to run the new lines to capacity. Not running the lines at capacity meant not meeting the production projections. At times they would be required to -
Case Study: Advertising Campaign for Retail Convenience Stores
Continue Reading »“Looking as good as the competition is important for us. I think Ideahaus did a good job of getting us in the game.” – VP of Marketing
Situation: We worked with the President and the VP of Marketing of a Convenience Store Chain operating 65 stores throughout Pennsylvania, Ohio and West Virginia.
Critical Business Issue: Most of the stores in the chain were having difficulty meeting sales goals on a consistent basis. Many stores had missed projections impacting profits of the entire company.
Reasons…: The stores were perceived as a “local” chain and not on par with national competitors. Customers surveyed perceived no differential advantage over other convenience stores. Surveys also reported their customers’ perception of them as a Gas/Bread/Milk resource, although
A Commentary on Bad TV: Who’s writing this stuff anyway?
Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.
I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?
Lipton Iced Tea… details their three
Case Study: Recruitment Advertising for Sony Electronics
“This work was the single biggest successful effort we ever did, until the Radio hit the following month.” – Director of PR, Sony
Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in the business of building large-screen television sets sold throughout the world.
Critical Business Issue: Although a market leader, the company’s greatest challenge was not being able to meet sales projections because they were not able to respond to dramatic changes in staffing requirements.
Reasons…: The company had expanded their global manufacturing plant capability and needed thousands of additional staff to run the new lines to capacity. Not running the lines at capacity meant not meeting the production projections. At times they would be required to
Case Study: Advertising Campaign for Retail Convenience Stores
“Looking as good as the competition is important for us. I think Ideahaus did a good job of getting us in the game.” – VP of Marketing
Situation: We worked with the President and the VP of Marketing of a Convenience Store Chain operating 65 stores throughout Pennsylvania, Ohio and West Virginia.
Critical Business Issue: Most of the stores in the chain were having difficulty meeting sales goals on a consistent basis. Many stores had missed projections impacting profits of the entire company.
Reasons…: The stores were perceived as a “local” chain and not on par with national competitors. Customers surveyed perceived no differential advantage over other convenience stores. Surveys also reported their customers’ perception of them as a Gas/Bread/Milk resource, although
Case Study: TV & Radio for Newspaper Publisher
“This single campaign helps us demonstrate our product to advertisers and subscribers, two very distinct markets.” – VP of Marketing
Situation: We worked with the VP of Marketing of a Newspaper Publishing Company in the business of publishing and distributing a daily newspaper in a major market.
Critical Business Issue: The publisher decided to invest in developing a new section of the newspaper and the VP of Marketing was concerned with not meeting profit margins set by management. She was also concerned with not meeting advertising revenue goals needed to keep the section self-sufficient and not meeting product sales goals to sustain the effort.
Reasons…: Management had made a substantial investment in staff and production to develop a new section of the
Making Sex Look Cool
“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
…
In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, gay clubs, and big hair clubs and sports bars, but night spots where elements of these different lifestyles come together are few and far between.
For the past seven years, Metropol in the Strip District has been our best shot at achieving a progressive urban mix. For almost a decade the venue has held up well, doing its part to keep what there is of a dance scene in
Great Acoustics, Lousy Seats
“For a good time call Carmina Burina”
…
This full-page ad for the local symphony – aimed, of course, at a youth audience – was preceded by a 1/4 page teaser of just the “for a good time” graffito.
“They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his original quote on the wall, a “Man from Nantucket’-ish limerick.
“The client proved skittish about that. They told us to lift something from the music’s text – food, drink and lust-,” he gives a nod of approval to the song cycle’s pagan themes, “This [Give me color...'] was tame compared to some parts. Then, we shot it in the symphony hall bathroom. The duotone has that ‘red light district’
Remembering SWATCH
Remember SWATCH watch? I do, but for a different reason.
…It’s because we pitched them back in the day as a little creative shop that could – but in the end we did not (there’s a very short story and a lesson at the end ;-).
So, we we’re doing work for a retailer in Downtown Pittsburgh who knew a Regional Guy at SWATCH who told us if we did work he liked he’d let us pitch to the forces that be. We put our best “heads” together to look at the brand that was the rage in the day.
Remember, everyone had at least on SWATCH watch, right?
Back to the story. So we developed this work that was thinky enough for the the
A Commentary on Bad TV: Who’s writing this stuff anyway?
Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.
I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?
Lipton Iced Tea… details their three