Blog
Posts, news and other things about Ideahaus.
May 2013
- 22: The Right Color Can Make Or Break A Brand
- 21: News Roundup: Social Media Reacts to OK Tragedy, Yahoo Makes Big Moves
- 20: Only 38 Percent of Brands Respond to Customer Questions on Twitter
- 17: Small Businesses Overwhelmingly Adopting Mobile Strategies
- 16: Required Reading: Google I/O Conference
- 15: Infographic: Can Writers Control Your Brain?
- 14: YouTube Launches Channel Subscription Fees
- 10: Infographic: Fans Drive Majority of Pinterest Engagement
- 9: YouTube Releases Trends Map Tool
- 7: Five Steps to an Authentic Marketing Message
- 6: Infographic: iOS and Android Comparison
- 1: Big Data Presents Big Challenge To Business
April 2013
- 30: Three Essential Building Blocks of Your Social Media Presence
- 29: Infographic: LinkedIn Revolutionizing the World of Recruiting
- 26: Google Glass Guidelines Good Advice For Other Applications Too
- 24: Attitudes on the use of Social Media in Healthcare Communications
- 24: First 3 Days After Publishing Might Determine the Popularity of Your Videos
- 23: Gaining Your Experience Advantage with Three Quick Wins
- 22: Survey: How Do Women Use Social Media?
- 18: 5 Resources That Will Make Content Marketing Easier
- 17: Journal Article Studies Preference of Social Media Professionals for Healthcare Communications
- 17: Survey: Consumers More Likely To Share Bad Experiences
- 16: Improving Customer Experience, Where Do you Start?
- 15: Welcome to the Ideahaus Professional Community
- 15: Survey: Mobile, Social, and Video Spending to Increase for Most Brands
- 11: Facebook is the Favorite Social Media Site For Teens, But Quickly Losing Ground
- 8: Facebook Home: What You Need To Know
- 3: Blackberry Takes New Demo To Their Competitors
- 1: April Fools Day 2013: 10 of the Best Online Stunts
March 2013
- 27: How Search Works According To Google
- 26: Resource: Image Sizes For Social Media
- 25: Determining the Best Type of Video For Your Audience
- 20: Are You Emailing Too Much?
- 14: Google Reader Shutting Down: What It Means
- 13: Google Study: Mobile Searchers Make Quick Decisions
- 12: What You Don’t Hear Can Kill Your Business | The Value of Listening
- 11: Ideahaus is Hiring: Project Manager
- 11: Where to upload: Facebook or YouTube?
- 8: Should you know how to code?
- 7: 5 Changes Marketers Should Know About the Facebook News Feed
- 1: Brian Solis: “Sobering stats on business failures” | Infographic
February 2013
- 28: Congratulations, Indeed: Why I Appreciate My LinkedIn Email
- 27: Google Glass | Why Google Wants Your Ideas
January 2013
September 2012
July 2012
January 2012
November 2011
October 2011
- 13: The Devil is in the Details: User Experience Design’s Impact on Customer Retention
- 12: Understanding “What Great Salespeople Do”
- 12: Popović shares life stories and lessons learned with SDSU student entrepreneurs
- 10: e-Commerce has gone Social
September 2011
- 20: What Great Salespeople Do: An Introduction
- 20: The Invisible Mentor Interviews Kevin Popović, Communications Director, Ideahaus
- 18: Testing My Social Capital: Getting the ROI from my social media network
- 1: An Offer to Help for Vistage CEO’s
August 2011
- 24: The Ideahaus Editorial Calendar – August 2011
- 20: A Commentary on Bad TV: Who’s writing this stuff anyway?
- 9: Coming to a mobile device very near you…
July 2011
- 25: Planning How Your Business Communicates with Your Target Markets
- 25: Communications Planning – Special Offer
- 6: The Ideahaus Community Editorial Calendar – July 2011
June 2011
- 24: What are you working on?
- 21: I am stylin’ | A Case Study on Content Marketing
- 12: The Ideahaus Community Editorial Calendar – June 2011
- 11: Social Media in Healthcare: Prescriptions for Responsible Use in 2011
- 7: Creating Convergence Between Sales & Marketing Using Social Media
May 2011
- 28: HausCalls: The Future of Pharma Sales and the Role of Social Media
- 16: SocialMediaPlus Conference: Social Media for Sales
- 12: I am stylin’ | Adventures in Content Marketing
- 5: It Pays to Engage: The Ideahaus Community Rewards Program
- 5: The Ideahaus Member Community: What’s It All About?
- 5: The Ideahaus Editorial Calendar
April 2011
- 19: HomeWerk: Building a Better Web Site
- 19: Satellite Marketing: An Intro to the Process
- 6: DemandCon San Francisco
- 4: Social Media and The Return of the Customer Relationship
March 2011
February 2011
January 2011
- 13: WWKPD: 5 Social Media Must-Haves for Sales Pro’s
- 4: Social Media and The Return of the Customer Relationship: The Fireside Chat
December 2010
- 23: What Bugs Kevin Popović About Your LinkedIn Profile?
- 14: Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare
October 2010
September 2010
- 30: Popovic presents on Social Media for Sales for San Diego Green Chamber
- 28: Popovic & Smith Prescribe Social Media Treatment for Healthcare Communication
July 2010
May 2010
- 12: Popovič presents “Social Media for Sales” at Social Media Plus Conference
- 2: The biggest challenge in Social Media?
March 2010
January 2010
December 2009
November 2009
October 2009
- 6: Selling Power Workshop: How To Use Social Media for Selling
- 3: Satellite Marketing Workshop: Vistage, San Diego, CA
September 2009
- 9: Social Networking in a Sales 2.0 World
- 8: Humor Pro’s Interview Kevin Popovic on Using Social Media for Business
- 1: Case Study: Expanding Customer Product Use for TUMS
July 2009
June 2009
- 23: The Use of Social Media to Increase Social Capital
- 4: Executives Workshop: Creating Social Media Profiles that Get Results
May 2009
- 20: Leveraging Patient Behavior and Consumer Insights to Develop Personalized Media Messaging
- 19: Popović @ CBI: Understanding What’s Next in Consumer Focused Marketing
April 2009
- 23: Popović to Present Keynote at UCP Pittsburgh Annual Meeting
- 18: Popović on WNBW Radio: Integrating LinkedIn, Facebook, and Twitter for Satellite Marketing
- 8: Case Study: Recruitment Advertising for Sony Electronics
- 8: Money Matters Interviews Popović on Using Social Media for Satellite Marketing
- 5: Case Study: Branding and Recruitment for EMi Technology Services
March 2009
- 1: Eliminate The Excuses
- 1: Case Study: Support Web Site for GSK Consumer Healthcare Sales Reps
- 1: Case Study: Branding for Executive Recruitment Firm
- 1: Case Study: Advertising Campaign for Retail Convenience Stores
- 1: Case Study: TV & Radio for Newspaper Publisher
- 1: Case Study: Web Site for Health Benefits Provider
- 1: Ideahaus Brief: Interesting Concept…
- 1: Making Sex Look Cool
- 1: Great Acoustics, Lousy Seats
- 1: Ideahaus: The Next Generation Company
- 1: The Ideahaus Mantra
- 1: Case Study: Branding a Volunteer Program for Global Metals Manufacturer
- 1: The Ideahaus® Name and Logo
- 1: Case Study: Building a Dealer Brand with Sports and Event Marketing
- 1: Lollapalooza: Just for Fun.
- 1: Iota Delta Alpha: A fraternity of creatives?
- 1: Educators Conference: The Use of Social Media for Satellite Marketing
- 1: Massachusettes Ad Club hosts Satellite Marketing Workshop
- 1: Remembering SWATCH
Advertising
- August 20, 2011: A Commentary on Bad TV: Who’s writing this stuff anyway?
- April 8, 2009: Case Study: Recruitment Advertising for Sony Electronics
- March 1, 2009: Case Study: Advertising Campaign for Retail Convenience Stores
- March 1, 2009: Case Study: TV & Radio for Newspaper Publisher
- March 1, 2009: Making Sex Look Cool
- March 1, 2009: Great Acoustics, Lousy Seats
- March 1, 2009: Remembering SWATCH
Branding
- April 5, 2009: Case Study: Branding and Recruitment for EMi Technology Services
- March 1, 2009: Case Study: Branding for Executive Recruitment Firm
- March 1, 2009: The Ideahaus® Name and Logo
- March 1, 2009: Case Study: Building a Dealer Brand with Sports and Event Marketing
Design
- October 13, 2011: The Devil is in the Details: User Experience Design’s Impact on Customer Retention
- March 1, 2009: Case Study: Branding a Volunteer Program for Global Metals Manufacturer
- March 1, 2009: Lollapalooza: Just for Fun.
Internet
- August 9, 2011: Coming to a mobile device very near you…
- June 21, 2011: I am stylin’ | A Case Study on Content Marketing
- April 19, 2011: HomeWerk: Building a Better Web Site
- October 27, 2010: Lessons in Influence: How I ranked #43 in Fast Company’s Influence Project
- September 1, 2009: Case Study: Expanding Customer Product Use for TUMS
- March 1, 2009: Case Study: Support Web Site for GSK Consumer Healthcare Sales Reps
- March 1, 2009: Case Study: Web Site for Health Benefits Provider
Marketing
- May 7, 2013: Five Steps to an Authentic Marketing Message
- July 25, 2011: Planning How Your Business Communicates with Your Target Markets
- June 7, 2011: Creating Convergence Between Sales & Marketing Using Social Media
- April 19, 2011: Satellite Marketing: An Intro to the Process
- April 6, 2011: DemandCon San Francisco
- January 13, 2010: Social Media for Business “Town Meeting” at SDSU
- November 2, 2009: Popovič introduces Satellite Marketing to San Diego State University
- June 4, 2009: Executives Workshop: Creating Social Media Profiles that Get Results
- May 20, 2009: Leveraging Patient Behavior and Consumer Insights to Develop Personalized Media Messaging
- April 8, 2009: Money Matters Interviews Popović on Using Social Media for Satellite Marketing
- March 1, 2009: Educators Conference: The Use of Social Media for Satellite Marketing
Misc.
- April 15, 2013: Welcome to the Ideahaus Professional Community
- March 11, 2013: Ideahaus is Hiring: Project Manager
- March 11, 2013: Where to upload: Facebook or YouTube?
- September 20, 2011: The Invisible Mentor Interviews Kevin Popović, Communications Director, Ideahaus
- September 1, 2011: An Offer to Help for Vistage CEO’s
- July 25, 2011: Communications Planning – Special Offer
- June 24, 2011: What are you working on?
- May 5, 2011: The Ideahaus Editorial Calendar
- July 30, 2010: 20YEARS Panel at Media Assoc. of Pittsburgh
- January 21, 2010: Ideahaus® Social Media Policy
- October 3, 2009: Satellite Marketing Workshop: Vistage, San Diego, CA
- July 3, 2009: Ideahaus Group Guidelines
- March 1, 2009: Eliminate The Excuses
- March 1, 2009: Ideahaus Brief: Interesting Concept…
- March 1, 2009: Ideahaus: The Next Generation Company
- March 1, 2009: The Ideahaus Mantra
- March 1, 2009: Iota Delta Alpha: A fraternity of creatives?
News
- May 22, 2013: The Right Color Can Make Or Break A Brand
- May 21, 2013: News Roundup: Social Media Reacts to OK Tragedy, Yahoo Makes Big Moves
- May 20, 2013: Only 38 Percent of Brands Respond to Customer Questions on Twitter
- May 17, 2013: Small Businesses Overwhelmingly Adopting Mobile Strategies
- May 16, 2013: Required Reading: Google I/O Conference
- May 15, 2013: Infographic: Can Writers Control Your Brain?
- May 14, 2013: YouTube Launches Channel Subscription Fees
- May 10, 2013: Infographic: Fans Drive Majority of Pinterest Engagement
- May 9, 2013: YouTube Releases Trends Map Tool
- May 6, 2013: Infographic: iOS and Android Comparison
- May 1, 2013: Big Data Presents Big Challenge To Business
- April 29, 2013: Infographic: LinkedIn Revolutionizing the World of Recruiting
- April 26, 2013: Google Glass Guidelines Good Advice For Other Applications Too
- April 24, 2013: First 3 Days After Publishing Might Determine the Popularity of Your Videos
- April 22, 2013: Survey: How Do Women Use Social Media?
- April 18, 2013: 5 Resources That Will Make Content Marketing Easier
- April 17, 2013: Survey: Consumers More Likely To Share Bad Experiences
- April 15, 2013: Survey: Mobile, Social, and Video Spending to Increase for Most Brands
- April 11, 2013: Facebook is the Favorite Social Media Site For Teens, But Quickly Losing Ground
- April 8, 2013: Facebook Home: What You Need To Know
- April 3, 2013: Blackberry Takes New Demo To Their Competitors
- April 1, 2013: April Fools Day 2013: 10 of the Best Online Stunts
- March 27, 2013: How Search Works According To Google
- March 26, 2013: Resource: Image Sizes For Social Media
- March 25, 2013: Determining the Best Type of Video For Your Audience
- March 20, 2013: Are You Emailing Too Much?
- March 14, 2013: Google Reader Shutting Down: What It Means
- March 13, 2013: Google Study: Mobile Searchers Make Quick Decisions
- March 8, 2013: Should you know how to code?
- March 7, 2013: 5 Changes Marketers Should Know About the Facebook News Feed
- March 1, 2013: Brian Solis: “Sobering stats on business failures” | Infographic
- February 27, 2013: Google Glass | Why Google Wants Your Ideas
- January 2, 2013: Ideahaus is Hiring: Email and Social Marketing Coordinator
- November 11, 2011: Ideahaus® voted Best Boutique Agency, Best Creative, Best Interactive in Media All-Star Awards
- October 12, 2011: Popović shares life stories and lessons learned with SDSU student entrepreneurs
- August 24, 2011: The Ideahaus Editorial Calendar – August 2011
- July 6, 2011: The Ideahaus Community Editorial Calendar – July 2011
- June 12, 2011: The Ideahaus Community Editorial Calendar – June 2011
- May 12, 2011: I am stylin’ | Adventures in Content Marketing
- May 5, 2011: It Pays to Engage: The Ideahaus Community Rewards Program
- May 5, 2011: The Ideahaus Member Community: What’s It All About?
- September 28, 2010: Popovic & Smith Prescribe Social Media Treatment for Healthcare Communication
- May 12, 2010: Popovič presents “Social Media for Sales” at Social Media Plus Conference
- March 10, 2010: Hoovers selects Popovič to present “Using Social for Sales”
- December 27, 2009: Ideahaus: 20 Years in Communications
- December 9, 2009: Popovič to present at Gravity Summit UCLA
- October 6, 2009: Selling Power Workshop: How To Use Social Media for Selling
- September 9, 2009: Social Networking in a Sales 2.0 World
- September 8, 2009: Humor Pro’s Interview Kevin Popovic on Using Social Media for Business
- June 23, 2009: The Use of Social Media to Increase Social Capital
- May 19, 2009: Popović @ CBI: Understanding What’s Next in Consumer Focused Marketing
- April 23, 2009: Popović to Present Keynote at UCP Pittsburgh Annual Meeting
- April 18, 2009: Popović on WNBW Radio: Integrating LinkedIn, Facebook, and Twitter for Satellite Marketing
- March 1, 2009: Massachusettes Ad Club hosts Satellite Marketing Workshop
Public Relations
- March 12, 2013: What You Don’t Hear Can Kill Your Business | The Value of Listening
- September 18, 2011: Testing My Social Capital: Getting the ROI from my social media network
Research
- April 24, 2013: Attitudes on the use of Social Media in Healthcare Communications
- April 17, 2013: Journal Article Studies Preference of Social Media Professionals for Healthcare Communications
- July 7, 2012: Survey: Attitudes on Social Media in Healthcare Communication (2012)
- February 12, 2011: Survey: Attitudes on Social Media in Healthcare Communication
- December 14, 2010: Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare
- May 2, 2010: The biggest challenge in Social Media?
Sales
- April 23, 2013: Gaining Your Experience Advantage with Three Quick Wins
- April 16, 2013: Improving Customer Experience, Where Do you Start?
- October 12, 2011: Understanding “What Great Salespeople Do”
- September 20, 2011: What Great Salespeople Do: An Introduction
- May 28, 2011: HausCalls: The Future of Pharma Sales and the Role of Social Media
- May 16, 2011: SocialMediaPlus Conference: Social Media for Sales
- April 4, 2011: Social Media and The Return of the Customer Relationship
- January 13, 2011: WWKPD: 5 Social Media Must-Haves for Sales Pro’s
- January 4, 2011: Social Media and The Return of the Customer Relationship: The Fireside Chat
- December 23, 2010: What Bugs Kevin Popović About Your LinkedIn Profile?
- September 30, 2010: Popovic presents on Social Media for Sales for San Diego Green Chamber
Social Media
- April 30, 2013: Three Essential Building Blocks of Your Social Media Presence
- February 28, 2013: Congratulations, Indeed: Why I Appreciate My LinkedIn Email
- September 17, 2012: The SnapShout Audio Photo Concept
- January 23, 2012: Trends in Social Media and other predictions for success in 2012*
- October 10, 2011: e-Commerce has gone Social
- June 11, 2011: Social Media in Healthcare: Prescriptions for Responsible Use in 2011
- March 21, 2011: Tweet Economics: How Business Is Making Money on Twitter
Join Our Conversation
Ideahaus: What to say. How to say it.™