Kevin Popović
Kevin Popović is the Founder / Communications Director for Ideahaus, a creative communications group with studios in Pittsburgh and San Diego. He is also the author of “Satellite Marketing”, a trademarked strategy for using social media for business, and ranked #43 in Fast Company's Influence Project measuring the "most influential people online." To learn more about his career, academics and experience visit his LinkedIn Profile at http://www.linkedin.com/in/kevinpopovic.
Kevin Popović's Latest Posts
Attitudes on the use of Social Media in Healthcare Communications
Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1
Abstract…
Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications.
Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.
We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample.
When asked about whether or not marketers should be permitted to use social media to
Welcome to the Ideahaus Professional Community
Agency Insight Without Agency Cost
Professional communications is a high-stakes endeavor.
What you say and how you say it can lead to reward or to disaster. In a highly competitive, globally connected marketplace, failing to effectively communicate can permanently cripple your business.…
And that’s the challenge that all businesses, big and small, face. The big businesses, knowing what’s at stake, invest heavily in communications experts—from public relations specialists to marketing gurus. Sometimes they assemble an internal team. Sometimes they hire an experienced agency. Sometimes they do both.
Small business owners or key decision makers within small companies may not have the luxury of operating with a large budget. They are forced to bootstrap their solutions, doing their best to make informed communications decisions based upon
Congratulations, Indeed: Why I Appreciate My LinkedIn Email
On February 1, 2013 LinkedIn began sending email messages to members of the social network to commemorate their roles in their 200 million member milestone.
Some, like me, were acknowledged for having “one of the top 1% most viewed LinkedIn profiles for 2012.” Others were acknowledged for being in the top 5% viewed profiles, or for being one of the most endorsed.
In all these communications, LinkedIn included that it “now has 200 million members.” providing full-disclosure of the data… contributing toward the personalized acknowledgment. Most of us can still do the 4th grade math in our head – we were one of 2 million (or one of 10 million, depending on the message received) – and others were receiving this same email.
What was
Survey: Attitudes on Social Media in Healthcare Communication (2012)
Last year, we surveyed professionals in healthcare and its related fields on the use of social media. This year, we’re surveying the same audience with the same questions to see what, if anything, has changed.
Background…
There has been a lot of debate over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decisions we can make.
What seems to be lacking in the debate is a clear sense of “What average Americans believe may be appropriate uses for social media by healthcare organizations, if any”.
We invite you to share your current perspective and contribute to our collective knowledge base on the subject. This is a not-for-profit venture that is meant to provide a
Trends in Social Media and other predictions for success in 2012*
“I’m somewhere between The Great Carnac and Jimmy the Greek. Sure, I can make predictions, but it’s based on my experience.”
As part of the San Diego Direct Marketing Associations (#SDDMA) 2012 Marketing Trends Seminar, I was asked to present what I thought would be trends to watch in social media during this coming year. Admittedly, I felt somewhere between Carnac the Magnificent and Jimmy the Greek… (links provided as a courtesy for those too young to get this reference ;-). Sure, I can make predictions, but ultimately where I would tell you to put your money will be based on my experience and insight.
In preparing, I reviewed each of the types of social media (yes, there is more than one ;-) and
Understanding “What Great Salespeople Do”
A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for
Testing My Social Capital: Getting the ROI from my social media network
How can I access the value of my social media network?
For years now, we’ve been told – and preached ourselves – on the virtues of social media and the value of a network connection. We must get friends, followers and connections to build our reach and expand the resources necessary to be successful. This, we’re told, will help us make new contacts, build our careers, and generate business for ourselves, and our companies.
But how many actually do what you’re supposed to do?
How many people are working towards reaching out to the people you already know to create more connections? How many people communicate with new followers once you get them to follow you? Do you actually participate within the network you’ve created…
An Offer to Help for Vistage CEO’s
Need help developing your communications plan? We can help.
Every company communicates better with a plan. And although this may be easier for the experienced, most companies could use a little help.
For a limited time, we’re offering Vistage members a discount on our Communications Planning consulting services.
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Regularly $1,250, our five-hour consulting package is now only $750. Save $500 and take control of your business communications.
…Invest the time to
The Ideahaus Editorial Calendar – August 2011
Okay, your breaks over. Time to get back to work.
The kids are back in school and your team is straggling back from vacation. Us? We’re already in gear helping our clients and community get back to business with hot topics for this time of year.
Award-winning producer Mike Lee provides his insight on mobile video and the numbers from a Cisco study showing that viewing is growing rapidly in all industries. This means yours, too. Read, “Coming to a mobile device near you” to learn how you can respond to your customers’ desire for video – it may make the difference between you and your competitors.
…So what are they watching? Everything, and therein lies the opportunity. Segmentation has become the norm,
A Commentary on Bad TV: Who’s writing this stuff anyway?
Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.
I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?
Lipton Iced Tea… details their three
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