Kevin Popović is the Founder / Communications Director for Ideahaus, a creative communications group with studios in Pittsburgh and San Diego. He is also the author of “Satellite Marketing”, a trademarked strategy for using social media for business, and ranked #43 in Fast Company's Influence Project measuring the "most influential people online." To learn more about his career, academics and experience visit his LinkedIn Profile at http://www.linkedin.com/in/kevinpopovic.
Kevin Popović's Latest Posts
Agency Insight Without Agency Cost
Professional communications is a high-stakes endeavor.
What you say and how you say it can lead to reward or to disaster. In a highly competitive, globally connected marketplace, failing to effectively communicate can permanently cripple your business.…
And that’s the challenge that all businesses, big and small, face. The big businesses, knowing what’s at stake, invest heavily in communications experts—from public relations specialists to marketing gurus. Sometimes they assemble an internal team. Sometimes they hire an experienced agency. Sometimes they do both.
Small business owners or key decision makers within small companies may not have the luxury of operating with a large budget. They are forced to bootstrap their solutions, doing their best to make informed communications decisions based upon
A review on Mike Bosworth & Ben Zoldan’s new book exploring “the science of selling through emotional connection and the power of story.”…
Disclaimer: Mike Bosworth has been my sales coach for more than a dozen years and has become a good friend. I’ve coached for Solution Selling, used the strategies at my own company, and participated in one of the first Beta workshop for Storyleaders.
That being said, I think I get a better understanding of the material because I know Mike Bosworth, and I know what he means when he says something.
And although I’ve only met Ben Zoldan a few times including the workshop, his writing style and voice he contributes to their book makes us seem like we been friends for
Need help developing your communications plan? We can help.
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The kids are back in school and your team is straggling back from vacation. Us? We’re already in gear helping our clients and community get back to business with hot topics for this time of year.
Award-winning producer Mike Lee provides his insight on mobile video and the numbers from a Cisco study showing that viewing is growing rapidly in all industries. This means yours, too. Read, “Coming to a mobile device near you” to learn how you can respond to your customers’ desire for video – it may make the difference between you and your competitors.
…So what are they watching? Everything, and therein lies the opportunity. Segmentation has become the norm,
Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.
I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?
Lipton Iced Tea… details their three