The Ideahaus Editorial Calendar – August 2011

Okay, your breaks over. Time to get back to work.

The kids are back in school and your team is straggling back from vacation. Us? We’re already in gear helping our clients and community get back to business with hot topics for this time of year.

Award-winning producer Mike Lee provides his insight on mobile video and the numbers from a Cisco study showing that viewing is growing rapidly in all industries. This means yours, too. Read, “Coming to a mobile device near you” to learn how you can respond to your customers’ desire for video – it may make the difference between you and your competitors.

So what are they watching? Everything, and therein lies the opportunity. Segmentation has become the norm, and a nominal investment in a well-thought out strategy enables “content marketing” across your social media platform. Read “I am stylin’ | Adventures in Content Marketing” for a case study on how we used video to place Stylin Online’s pop culture products on the desktops, tablets and phones of their target markets.

With the need for video growing, many businesses are looking to re-purpose TV content for the web. That’s smart, if they’re good spots. I offer my commentary on five of the worst TV spots I have heard this year in “Who’s writing this stuff anyway?” and some tips for making sure your spots aren’t on my list next year.

Planning is still on our list of critical issues for every client.

If you’re in the B2B (business-to-business) space, you have until the first week in December to hit your numbers. Once the holiday parties start, everyone is checked out of business mode and this year is effectively over.

B2C (business-to-consumers) has to sell in an even tougher economy than last year and will roll right from back-to-school into the holiday 4-step (Labor Day, Halloween, Thanksgiving, Holidays). That’s a lot of marketing deliverables to plan, develop, produce and deliver.

Businesses both sectors can save time, save money, and communicate better with a basic communications plan. Read “Planning How Your Business Communicates to Your Target Markets” for a step-by-step process, a sample planning document, and a video explaining how we look at strategy.

Each of these articles starts a conversation on the issues we think are important, and we’re looking for your contributions. Add comments, ask questions and help the Ideahaus Community get smarter and even more efficient .