Did you ever watch a television commercial and wonder, who wrote this stuff? I do. Every day.
I watched Al Roker (ala The Today Show) on-camera for The Office Depot open with, “Who helps businesses and kids succeed?” Really? The Office Depot help kids and business succeed? Are you giving away school and office supplies for free because you’re a commodity retailer and customers can buy what you sell from any competitor, a grocery store, a drug store or by bulk at Costco. And are you tutoring or offering free consulting because that’s what kids and businesses need to succeed, not another pen supplier. And the close – “Life’s good when the kids are happy!” Really, Al? Really?
Lipton Iced Tea details their three simple ingredients (two if sunshine is not an ingredient) in a spot as the Terminator-Tea girl catches a ride on a Vespa through downtown rush hour traffic to the zen-like close of, “You are what you tea.” Really, Lipton? You are what you tea? It’s either a failed not-so-distant reference to…
The remainder of this article is available to members of the Ideahaus Professional Community. Sign up for the free Social Member level here.