Archive for May, 2011
HausCalls: The Future of Pharma Sales and the Role of Social Media
It would behoove the pharma rep of the future to understand how each and every physician that they call on or want to target wants to be engaged.
Welcome to HausCalls™ – insights and prescriptions from Ideahaus® on problem topics in communications. HausCalls™ is hosted by Kevin Popovic, Communications Director for Ideahaus®, and Author of Satellite Marketing: Using Social Media for Business.
On today’s call, we have Chauncey Smith, past Brand Manager extraordinaire at GlaxoSmithKline, Chief Sales & Marketing Director at ScienceMedia, and now Chief Marketing Officer at MarketSmith Services. We also have Keith Hall, past Director of Medical Sales Training at GlaxoSmithKline, VP and National Sales Manager for Auxilium, and today the Director at Leadership …
SocialMediaPlus Conference: Social Media for Sales
SocialMediaPlus invited Ideahaus® Founder Kevin Popovič… to present “Social Media for Sales: The Return of the Customer Relationship” during their conference Tuesday, May 25, 2010 in Philadelphia, PA. Popovič is largely known for authoring “Satellite Marketing” and is considered a leading strategist on using social media in sales and marketing.
SocialMediaPlus will be the Mid-Atlantic’s largest business summit for professionals interested in learning about the latest in Social Media and web 2.0 technology. We’re anticipating 1000 attendees, 50 exhibitors and 28 sessions led by over 40 of the best and brightest local and national technology, marketing, sales and Social Media leaders.
Popovič speaks about his presentation, “Remember when sales were built on personal relationships with customers? I do. Each customer had a relationship with their
I am stylin’ | Adventures in Content Marketing
Attend the 2011 MBA Conclave Curriculum and Teaching Conference to learn with educators.
10:00am – 11:00am – Tuesday June 21, 2011
500 Hotel Circle North, San Diego, CA 92108
Map and Directions | Register…
By now, most businesses have built a basic social media platform – a collection of social media sites and services that serve as the foundation for their social media communications. But most have not realized that “join the conversation” does not mean “tell me about your products and services”.
“Content Marketing” utilizes various media to initiate and facilitate conversations about the subjects you and your audience are interested in discussing. This quid pro quo over time helps develop the brand and, more importantly, the customer relationship.
Join Kevin Popovic, Founder &
It Pays to Engage: The Ideahaus Community Rewards Program
It’s true, learning is its own reward.
But a little something extra goes a long way, right? That’s why we developed the Ideahaus Community Rewards Program.
Membership in the Ideahaus Community helps you stay on top of everything happening in marketing and communications, through the timely articles, videos, interviews with experts, case studies and other resources we provide.
It also gives you the opportunity to display your own thought leadership. How? Simply by participating in the discussion.
Here’s how it works: Every time you leave a comment on an article here, you are awarded 10 points.
You even get points just for logging in – so make it a point to log in every day. Or at least once a week. And as you rack…
The Ideahaus Member Community: What’s It All About?
If you’re a professional communicator, welcome.
The Ideahaus Member Community… was created for you – and you can join right now at no cost.
Why become a member? Because we constantly share tips and tools that will help you perform better. We’re generalists with a history of success, a focus on innovation and experimentation, and a bias for what really works. Frankly, the insights you’ll gain from our Case Studies alone are worth joining.
And there’s a lot more. In addition to the no-cost Social Member level, we offer Professional and C-Level memberships, which provide access to additional resources, including downloadable content, webinars and monthly consulting sessions.
You’re busy enough – Ideahaus lets you stay on top of what’s happening, in a best practices environment
The Ideahaus Editorial Calendar
What do you do as a communications pro? You listen. You plan. You execute.
A large part of the planning process is projecting what’s going to happen. And you can’t do that without some level of organization, which always begins with a calendar.
This is why we decided to feature the Ideahaus Editorial Calendar. Because there’s so much value in looking into the future in a structured way. For instance, you don’t start planning your Cinqo de Mayo celebration on May 4, right?
When do you have to make the media buys that will secure optimal placement for your client’s ad? What are the things you’ll be doing in March that you need to start planning in December?
These are the sorts of things we’ll…
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