Satellite Marketing: An Intro to the Process

Satellite Marketing answers the question most businesses are asking, “How can we use social media to sell our products and services?”

Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services.  These social media sites and services act as marketing sub-stations, or “satellites”.

Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct and outdoor advertising.  The goal is to expand the reach of the organization and enhance the results by creating relationships.

Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist.  Social media is among the fastest growing forms of communication today (site reference), with users connecting online for both personal and professional purposes.

To start, Satellite Marketing helps products or services to;

• Utilize social media, networks and functionality for marketing
• Develop relationships with prospects, customers, industry and media
• Promote the sampling and sales of products and services
• Supplement traditional media planning with social media planning
• Increase brand awareness, participation, engagement, reach and audience

Satellites are configured with strategically placed (and re-purposed) communications content from existing brochures, advertisements, web sites, public relations, branding, design, multimedia and events on social media sites then set in “orbit” around the prospect with the same diligence as traditional media. When planned properly, “social media planning” accounts for the same demographics, psychographics, frequency and impressions as conventional media planning. These Satellite-borne communications have greater credibility and frequency than traditional media, resulting in an enhanced impact upon the target market(s) of a product or service. Inherent in the model is the opportunity of a customer relationship.

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