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Social Media and The Return of the Customer Relationship: The Fireside Chat

Filed in Sales, Social Media by Kevin Popović on January 4, 2011 • 2 Comments

Remember when sales were built on personal relationships with customers? I do.

Then something started to change. There was no customer relationship – only numbered accounts, computers merging data with form fields and bulk postage filling the sales funnel to move the inventory purchased by remote buyers.

Well, things are changing for sales professionals – again. Social media is providing the ability to create a new customer relationship.

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About the Author (Author Profile)

Kevin Popović is the Founder / Communications Director for Ideahaus, a creative communications group with studios in Pittsburgh and San Diego. He is also the author of “Satellite Marketing”, a trademarked strategy for using social media for business, and ranked #43 in Fast Company's Influence Project measuring the "most influential people online." To learn more about his career, academics and experience visit his LinkedIn Profile at http://www.linkedin.com/in/kevinpopovic.