Archive for December, 2010
What Bugs Kevin Popović About Your LinkedIn Profile?
What Bugs Kevin Popović About Your LinkedIn Profile: An open letter to the slackers in my social business network.
Admittedly, this post started as a rant on the lack of effort put into many of the LinkedIn profiles I see everyday in my own social network. As an active user with 1,500+ connections and a come-and-go member of 47 groups I get around.
In what is now my third round of revisions, it seems as if this has now become more of a “how-to” on maximizing the impact of your LinkedIn profile on your prospects, your customers and the people inside your industry. But I’m still bugged.
So, what’s the problem?…
The problem is that if you’ve created a profile in a social community how
Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare
This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans.
…There is a considerable and justifiable amount of perceived risk for any healthcare organization when evaluating the potential rewards that this direct channel could provide. The lack of a clear position or guidance by the FDA on the use of these tools in promotion complicates the adoption process for most organizations. Admittedly, satisfying the concerns of an organization’s medical, regulatory and legal stakeholders in this environment will be challenging. Pioneering companies that will allow marketers to build a stronger affinity with their consumer base using these technologies will be well positioned to harvest a wealth of consumer
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