ideahaus : creative + intelligence

The never ending job of advertising: getting eyeballs to our messaging.
But what if they won’t come to us?
A recent article in MediaWeek (Washington Post Eyes Widget Ads) reports the Washington Post is experimenting with using widgets to help target the consumers their advertisers seek. Ken Barbieri, Director of Business Development suggests, “From a strategic sense, [...]

“It is our purpose to create; to exploit information and technology for the purpose of developing the most innovative methods of communication.”
Our mantra begins, “It is our purpose to create.”
Ideahaus was created as a place to study and develop creative communications for business applications. Our primary focus is to communicate creatively, ergo the tagline, “Creative. [...]

So in thinking through the next evolution of communication for Ideahaus® we discussed a new site, and we discussed a blog. And we discussed what we actually wanted to do, what we wanted to share, and with who we wanted to do it. Seems as if we figured it out.
We call it “slog”.
One part site [...]