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Archives for the ‘Public Relations’ Category

Iota Delta Alpha: A fraternity of creatives?

By kp • Sep 29th, 2008 • Category: Case Study, Creative, Education, Ideahaus, Public Relations, Uncategorized

When you get to college, there are a couple of things you learn right out of the gate. First, where to keep your stuff. Second, where the girls keep their stuff. Third, fraternity houses throw the best parties. There was something about planning for my future, but I don’t remember that.
That being said, there are [...]



Bullish on Himself

By ideahaus • Aug 20th, 2008 • Category: Education, Ideahaus, Public Relations

The Pittsburgh Business Times interviewed Ideahaus’ Kevin Popovic about investing in yourself and learning from your mistakes.
Bullish on Himself: Popovic puts his funds in his companies
“When it comes to investing, Kevin Popovic banks on himself. “Its a gamble everyday, said Mr. Popovic.
Outside of a mutual fund, his holdings are three companies he’s involved in; his [...]



Survey: How Does Your Business Create Customers?

By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public Relations

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]



The Ideahaus® Name and Logo

By kp • Jul 30th, 2008 • Category: Branding, Collateral, Corporate Identity, Creative, Ideahaus, Public Relations

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]



Case Study: Branding a Volunteer Program for Global Metals Manufacturer

By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]