Back in the day I used to frequent the mosh pits of Lollapalooza, X-Fest and the countless bands who could facilitate a little frenzy at the base of the stage. In my later years I realized that the crowd doesn’t like to catch the old kid, especially on his sixth dive (that’s another story ;-).
In [...]
Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]
“Looking as good as the competition is important for us. I think Ideahaus did a good job of getting us in the game.” - VP of Marketing
The Ideahaus Channel hosted by Veoh
Situation: We worked with the President and the VP of Marketing of a Convenience Store Chain operating 65 stores throughout Pennsylvania, Ohio and West [...]
“This strategy helped us to address our greatest communication challenges, and project a return on our investment within the first year.” - Director of Medical Sales Training, GlaxoSmithKline
Situation: We worked with the Director of Training within an international consumer healthcare manufacturer that develops and markets consumer healthcare products.
Critical Business Issue: It was taking one-to-two [...]
