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Archives for the ‘Creative’ Category

Iota Delta Alpha: A fraternity of creatives?

By kp • Sep 29th, 2008 • Category: Case Study, Creative, Education, Ideahaus, Public Relations, Uncategorized

When you get to college, there are a couple of things you learn right out of the gate. First, where to keep your stuff. Second, where the girls keep their stuff. Third, fraternity houses throw the best parties. There was something about planning for my future, but I don’t remember that.
That being said, there are [...]



Lollapalooza: Just for Fun.

By kp • Sep 28th, 2008 • Category: Creative, Features, Uncategorized

Back in the day I used to frequent the mosh pits of Lollapalooza, X-Fest and the countless bands who could facilitate a little frenzy at the base of the stage. In my later years I realized that the crowd doesn’t like to catch the old kid, especially on his sixth dive (that’s another story ;-).
In [...]



Remembering SWATCH

By kp • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Education, Lessons Learned

Remember SWATCH watch? I do, but for a different reason. It’s because we itched them back in the day as a little creative shop that could - but in the end we did not (there’s a very short story and a lesson at the end ;-).
So, we we’re doing work for a retailer in Downtown [...]



Case Study: Online Ads Expand Customer Use for OTC Icon

By ideahaus • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Increasing Product Sales, Internet, Marketing

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]



The Ideahaus® Name and Logo

By kp • Jul 30th, 2008 • Category: Branding, Collateral, Corporate Identity, Creative, Ideahaus, Public Relations

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]