Case Study: Recruitment Advertising for Sony Electronics Manufacturer

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“This work was the single biggest successful effort we ever did, until the Radio hit the following month.” – Director of PR, Sony Electronics
Situation: We worked with the Director of Public Relations of an Electronics Manufacturer in the business of building large-screen television sets sold throughout the world.
Critical Business Issue: Although a market leader, the [...]

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Great Acoustics, Lousy Seats

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This full-page ad for the local symphony – aimed, of course, at a youth audience – was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his original quote on the wall, a [...]

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Ideahaus: The Next Generation Company

South Side Studio, Pittsburgh, PA 1995

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]

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