ideahaus : creative + intelligence

Helping Companies Communicate to their Markets to create Sales and build Brands.
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Archives for the ‘Collateral’ Category

Survey: How Does Your Business Create Customers?

By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public Relations

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]



The Ideahaus® Name and Logo

By kp • Jul 30th, 2008 • Category: Branding, Collateral, Corporate Identity, Creative, Ideahaus, Public Relations

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]



Case Study: Branding a Volunteer Program for Global Metals Manufacturer

By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]



Ideahaus Awards

By ideahaus • May 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Creative, Internet, Marketing, Multimedia, Public Relations

“If you’re able to make a living in this business, doing what you’ve always wanted to do, then you’ve already won.”
The following are some of the awards and recognitions Ideahaus® has been fortunate enough to receive:

2002 American Corporate Identity: GlaxoSmithKline / Medical Sales Division Corporate Identity
2002 American Corporate Identity: Jobsite.com Corporate Identity
2002 American Corporate Identity: [...]



Ideahaus Client History

By ideahaus • May 13th, 2008 • Category: Advertising, Are You Experienced?, Branding, Collateral, Corporate Identity, Creative, Internet, Marketing, Multimedia, Public Relations

“It isn’t as much the destination, but the places that you go, the people that you meet, and the things you learn along the way.” - Kevin Popovic, Founder of Ideahaus
Since 1990 the roots of Ideahaus have grown deep with experience in many different business sectors. And if we’ve learned anything it’s that most everyone [...]