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Archives for the ‘Case Study’ Category

Iota Delta Alpha: A fraternity of creatives?

By kp • Sep 29th, 2008 • Category: Case Study, Creative, Education, Ideahaus, Public Relations, Uncategorized

When you get to college, there are a couple of things you learn right out of the gate. First, where to keep your stuff. Second, where the girls keep their stuff. Third, fraternity houses throw the best parties. There was something about planning for my future, but I don’t remember that.
That being said, there are [...]



Remembering SWATCH

By kp • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Education, Lessons Learned

Remember SWATCH watch? I do, but for a different reason. It’s because we itched them back in the day as a little creative shop that could - but in the end we did not (there’s a very short story and a lesson at the end ;-).
So, we we’re doing work for a retailer in Downtown [...]



Case Study: Online Ads Expand Customer Use for OTC Icon

By ideahaus • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Increasing Product Sales, Internet, Marketing

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]



Case Study: Building a Dealer Brand with Sports and Event Marketing

By ideahaus • Sep 3rd, 2008 • Category: Advertising, Branding, Case Study, Marketing, Multimedia

“We teamed up to help brand Spirit Harley as THE H-D Shop in Pittsburgh through event marketing and branding. Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, [...]



Case Study: Branding a Volunteer Program for Global Metals Manufacturer

By ideahaus • Jul 30th, 2008 • Category: Branding, Case Study, Collateral, Corporate Identity, Public Relations

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]