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Helping Companies Communicate to their Markets to create Sales and build Brands.
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Archives for the ‘Advertising’ Category

Remembering SWATCH

By kp • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Education, Lessons Learned

Remember SWATCH watch? I do, but for a different reason. It’s because we itched them back in the day as a little creative shop that could - but in the end we did not (there’s a very short story and a lesson at the end ;-).
So, we we’re doing work for a retailer in Downtown [...]



Case Study: Online Ads Expand Customer Use for OTC Icon

By ideahaus • Sep 28th, 2008 • Category: Advertising, Case Study, Creative, Increasing Product Sales, Internet, Marketing

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]



Case Study: Building a Dealer Brand with Sports and Event Marketing

By ideahaus • Sep 3rd, 2008 • Category: Advertising, Branding, Case Study, Marketing, Multimedia

“We teamed up to help brand Spirit Harley as THE H-D Shop in Pittsburgh through event marketing and branding. Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, [...]



Survey: How Does Your Business Create Customers?

By kp • Aug 13th, 2008 • Category: Advertising, Branding, Collateral, Corporate Identity, Features, Internet, Marketing, Multimedia, Public Relations

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]



Play well with others.

By kp • May 14th, 2008 • Category: Advertising, Corporate Identity, Creative, Ideahaus, Multimedia, Public Relations

What if you could work from wherever you chose? You could work when you wanted to, or as you needed, on projects you wanted to work on, with people you wanted to work with? And you got do research, and you got to work with the client, and when you wanted to, you could try new things? What if there was a place that did things this way? And what if there were more of them?