Properties™
There’s a difference between a logo and a corporate identity.
We’re all consumers. No matter what business you’re company is in it has consumers. And as different as consumers preferences can be they all react to a single and same instinct in our basic human nature; they make an immediate judgment on your appearance.
You look smart, or expensive, or good, or strong, or…
What if you don’t get noticed?
Properties™ is a corporate identity development methodology developed by Ideahaus to help our clients develop;
• Positioning: Differentiate your organization from its competition.
• Coherence: Present your company clearly and comprehensible, and the relationship between its parts and direction for your customers.
• Symbolism: Communicate your organization ethos and attitudes to lead the perceptions of your staff, your customers and your market.
This program uses industry best practices and our years of applied research to progress sequentially through;
1. Planning; An understanding of the scope of development, establishing the goals and schedules.
2. Research; Auditing the company as-is, including its communications, current identity and applications, behavior, and competition. This phase also includes focus group questionnaires for internal and external audiences. Once completed, we’ll present what we’ve learned and our recommendations for moving forward.
3. Development; The development of names for the organization and its subsidiaries or brands, symbol concepts, logo concepts, typeface concepts and color concepts. Each with accompanying research-based justification. Upon an approval of strategy we’ll develop the final “look and feel” of your new identity, presenting this for a final review and approval.
4. Introduction & Implementation; A new identity is an opportunity to re-market to your internal and external audiences. A presentation to your internal organization, including the identity origins, target markets, justification and specifications for application helps them understand how this effects them and how it will impact products and services. For the organization external interests, a written plan to address customers, prospects and other key segments insures proper application and execution.
5. Management & Maintenance; Post-introduction issues can best be addressed through documentation and examples. A Corporate Identity Guidelines document encompasses all applications, and a designated internal contact (“Identity Police”) transfers responsibility back to your organization.
To view the Corporate Identity work developed using Properties click here.
For more information about Properties and improving your business please contact us.
