Make Data Your Crystal Ball

Predictive Modeling To Better Understand The Customer Customer information that you may already be collecting can be used to find useful insight through predictive modeling. Now, this doesn’t mean all data: it means relevant data. When applied properly, predictive modeling can identify marketing opportunities previously unseen, and impact a business far outside the department. It […]

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The Marketer As Bridge-Builder

Deliver A Premium Customer Experience By Collaborating Across Departments Organizations across the board are seeing the need for increased collaboration across departments. In a recent study from Forrester, 86% of CMO’s surveyed said they were seeing much more consultation from their peers on business issues, and 76% saw their role increase in decision making. “The […]

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Brandocracy

Building A Stronger Brand—Now That Your Customers Have The Power To Define It As customers have more control over their experience with an organization, it inevitably affects the way we manage a brand. Customer standards are rising, and they seem to be demand more engaging, valuable, and respectful marketing from brands. Customers are now able […]

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Best Practices For Social Media Brand Protection

How to Maximize ROI And Protect Your Name On Social Social media has become second nature for the modern brand, but many companies are discovering the dark side of social. Fake accounts, spam, hacks, and compliance violations can damage a brand, undermine investments in social, and threaten a company’s credibility. According to Nexgate General Manager […]

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Be More Precise with Data-Driven Marketing

Target And Tailor Your Messages With Data-Driven Insight Like all marketers, you use demographics, psychographics – even location – to shape and segment your marketing. We all want to learn more about our customer, but have you ever stopped to consider which aspects of your customer journey are explained by customer data? In a conversation […]

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Authentic Digital Engagement

Automation Is No Substitute For Strategy Advances in digital technology, auction-based media, analytics, and big data have leveled the playing field for challenger brands and the marketing middle class. But marketing automation will only get you so far. Companies need an airtight plan to best leverage marketing automation to create points of genuine engagement and […]

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The Most Urgent Challenges As A Marketer

How To Drive Authenticity, Relevance, And Transparency Whatever your business, the top priority today has to be to improve the customer experience. Customers’ expectations are changing with access to more information, and they’re getting used to having a louder voice in your marketplace. If you can’t give them a reason to stay then they will […]

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Predicting The Digital Future: Learn From The Analog Past

Marketers have historically worked to get noticed in the marketplace – it’s the nature of their role on the teamIdentifying that next big thing, before the competition, can mean the difference between being a market leader or a never-was. Advancements in technology over the years have helped marketers reach more customers in pursuit of market […]

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