“One of the main concerns we hear from Advertising and Sales Managers is their frustration in generating a return on investment with their print advertising.”
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They agree bigger is better (size), but bigger is expensive. More ads are better (frequency), but more ads are expensive. Sales and Marketing naturally try to get the most out of the expense by saying as much as they can in one tiny little space. After all of that, the final challenge is trying to stand out in an overcrowded publication composed of 65%-90% advertisements.
Ideahaus® helps companies develop print advertising by creating a visual distinction that gets attention and delivers a clear message to help the prospect create a vision of need for their product or service.
We have experience in developing print advertising for newspaper, magazine and trade publications. We work with one-color, spot-color and four-color environments. We have worked within ad spaces from classifieds to full-page ads to multiple page. We’ve created and developed single ads to full-scale ad campaigns, including;
- AT&T Wireless is in the business of providing communications and information services. We helped them demonstrate their products to create a buying vision for their markets.
- Pittsburgh Symphony Society performs Carmina Burana. We helped the PSO present a contemporary view of a three hundred year-old performance.
- Jobsite.com is an online recruitment service for the construction and property management industries. We helped them speak to both employers and employees.
- Dalmo Optical provides both products and services in a retail environment. We helped them not only create an offer, but prove it was necessary.
- e.b. Pepper provides exclusive womens fashion through a boutique retail store. We helped e.b. present her business as unique and fashionable as her product line.
- Winchester-Thurston School provides private education from grades K - 8. We helped them address issues of investment and misperception to increase enrollment.
- Pittsburgh Symphony Society Impressionism Weekend featured performances of Copland and DeBussy. We helped the PSO demonstrate their product long before a note was heard.
- Peppers Eyeware designs and produces fashion eyewear. We helped them ask the question that gets right to their product use.
- Metropol: Sex & Violets is an eccentric dance club appealing to a diverse client base. We helped create a vision of things to come that appealed to each of their arguably unique markets.
- Charles Spiegel for Men provides mens fashion to a diverse customer base. We helped Charles create a buying vision for younger, older and female.
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