Motivating Employees
Case Study: Branding a Volunteer Program for Global Metals Manufacturer
“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]
Creating Customers
How does your business create customers?»
Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]
Are You Experienced?
Ideahaus Client History»
“It isn’t as much the destination, but the places that you go, the people that you meet, and the things you learn along the way.” - Kevin Popovic, Founder of Ideahaus
Since 1990 the roots of Ideahaus have grown deep with experience in many different business sectors. And if we’ve learned anything it’s that most everyone [...]
Pittsburgh Business Times
Bullish on Himself»
The Pittsburgh Business TImes interviewed Ideahaus’ Kevin Popovic about investing in yourself and learning from your mistakes.
Bullish on Himself: Popovic puts his funds in his companies
“When it comes to investing, Kevin Popovic banks on himself. “Its a gamble everyday, said Mr. Popovic.
Outside of a mutual fund, his holdings are three companies he’s involved in; his [...]
