ideahaus : creative + intelligence

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]

What if you could work from wherever you chose? You could work when you wanted to, or as you needed, on projects you wanted to work on, with people you wanted to work with? And you got do research, and you got to work with the client, and when you wanted to, you could try new things? What if there was a place that did things this way? And what if there were more of them?

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]