ideahaus : creative + intelligence

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]

“It is our purpose to create; to exploit information and technology for the purpose of developing the most innovative methods of communication.”
Our mantra begins, “It is our purpose to create.”
Ideahaus was created as a place to study and develop creative communications for business applications. Our primary focus is to communicate creatively, ergo the tagline, “Creative. [...]

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]

“For a good time call Carmina Burana!”
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]

“What happens when a client hires you to do a job then tells you how to do it?”
The moral of the story, “Can’t we all just get a long”, serves as a battle cry for those of us just trying to do what you paid us for.
No offense ;-)
Credits: Kevin Popovic, Jeff Wood.
Length: 4.15
Disclaimer: The [...]