ideahaus : creative + intelligence

Peter Drucker succinctly stated, “It is the purpose of business to create and keep a customer.”
As businesses, why do we need to communicate? Well, for a number of obvious reasons:
• Sell products / services
• Make money
• Fame and glory
To be effective, we want to clearly target [...]

The name “ideahaus” is actually the second name for the business. Originally called “kevin popovic image design”, the name was changed after more people began contributing towards the creative product.
The name came from two different inspirations. The first part (idea) came from a client secretary who could never remember our names. She would always yell [...]

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]

“It is our purpose to create; to exploit information and technology for the purpose of developing the most innovative methods of communication.”
Our mantra begins, “It is our purpose to create.”
Ideahaus was created as a place to study and develop creative communications for business applications. Our primary focus is to communicate creatively, ergo the tagline, “Creative. [...]

“If you’re able to make a living in this business, doing what you’ve always wanted to do, then you’ve already won.”
The following are some of the awards and recognitions Ideahaus® has been fortunate enough to receive:

2002 American Corporate Identity: GlaxoSmithKline / Medical Sales Division Corporate Identity
2002 American Corporate Identity: Jobsite.com Corporate Identity
2002 American Corporate Identity: [...]