Dive into the archives.
- Using Widgets to Fish for Eyeballs - New Approach for Washington Post
The never ending job of advertising: getting eyeballs to our messaging.
But what if they won’t come to us?
A recent article in MediaWeek (Washington Post Eyes Widget Ads) reports the Washington Post is experimenting with using widgets to help target the consumers their advertisers seek. Ken Barbieri, Director of Business Development suggests, “From a strategic sense, [...]
- Ideahaus: The Next Generation Company
“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]
- Great Acoustics, Lousy Seats
For a good time call Carmina Burana!
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]
- Making Sex Look Cool
“As founder and creative director, Popovic says what he’s always hoped to do is simple: “I want to make things look cool.”
In the world of nightclubs, getting different cultural factions to party together is about as difficult as bringing the Serbs and the Croats to the same table. Pittsburgh has its share of black clubs, [...]
- Ideahaus Awards
“If you’re able to make a living in this business, doing what you’ve always wanted to do, then you’ve already won.”
The following are some of the awards and recognitions Ideahaus® has been fortunate enough to receive:2002 American Corporate Identity: GlaxoSmithKline / Medical Sales Division Corporate Identity
2002 American Corporate Identity: Jobsite.com Corporate Identity
2002 American Corporate Identity: [...]
