ideahaus : creative + intelligence

“A brand helps companies develop their corporate “face” by helping them understand their markets, its application, exploring strategic options and developing the characteristics of names, logos and icons.”

One of the first challenges companies have in communicating to their markets is presenting themselves. The market is as “first-impression” as high school and you don’t get a second chance. Developing the name, the color, the images, the mark that becomes their “look” is mission critical, and Ideahaus has been able to help CEO’s, Marketing Directors and Brand Managers successfully position their products and services with our corporate identity services.

Ideahaus® helps companies develop their corporate identity by helping them understand their markets, its application, exploring strategic options and developing the characteristics of names, logos and icons that will represent them.

We’ve specialized in corporate identity development since 1990 and have worked with products and services in a wide range of markets. Our knowledge of other communications vehicles helps us understand related applications and implications of stationery systems, signage, advertising, packaging, marketing collateral, web sites and events. Our work has received prominent awards and recognition, including being published in American Corporate Identity, a “showcase of the best corporate identities in the country.”

Review samples of our work developed using our Properties branding methodology, including;

• Alcoa is world’s leading producer of primary aluminum, fabricated aluminum, and alumina. We created an identity for “Bravo!”, a global initiative that salutes the volunteer efforts of individual employees.
• GlaxoSmithKline®/Medical Sales is an international consumer healthcare products manufacturer. We helped their Medical Sales Division develop a new identity to reignite their team spirit.
• Jobsite.com™ is an online recruitment service. We helped there start-up team develop an identity that talks to multiple markets.
• EMi supplies software consultants to Fortune 500 companies. We helped the 30 year-old company reinvent themselves to helps sales and recruitment.
• Miller Lite® Riverplex™ is an outdoor amphitheater located on a river. We helped their management develop a name and look to launch their new facility.
• Aussom Aussie Australian BBQ Co. is one of the most awarded barbecue teams in the country. We helped the infamous Paul “Aussom Aussie” Mackay package his team to tell their story using aboriginal art.
• South Side Summer Street Spectacular is the largest community event in the City of Pittsburgh. We helped promoters package the event to reflect it scale and festival atmosphere.
• Sandbar is the entertainment facility of a riverside water park. We helped their management re-package the venue to better reflect its location and offerings.
• Greyfox Systems™ produces high-tech wiring for new construction homes. We helped them develop an identity to get the new company noticed.
• Vans Salon & Spa is an Aveda® Lifestyle™ Salon & Spa. We helped their owners develop an identity to reflect the changes they promoted to their clientele.
• El Ultimo Cafe is an authentic Argentine restaurant. We helped their owner develop an identity to reflect her countrys heritage and culture.
• Community Literacy Center help inner-city youth learn communication skills. We helped their Directors develop an identity to reflect their unity and diversity.
• Beaver County Transit Authority is one of the largest transit providers in Pennsylvania. We helped re-package the 20 year-old company to reflect a recommitment to service and innovation.
• SNF Centennial is a celebration of the Serbian National Federations 100 years of service. We worked with event planners to reflect the heritage and spirit of the organization.
• WebAcademy™ is an event of the American Advertising Federation. We developed an identity to demonstrate the technology and scope of the program.