Television
If “a picture is worth a thousand words” what are thirty seconds of moving pictures worth?
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Many Advertising and Marketing Directors tell us they can’t live without the exposure and image of television. If “a picture is worth a thousand words” what are moving pictures worth? These same people also admit being intimidated by the production involved. Developing begins with scripts, storyboards, music, effects, casting, and talent. Producing coordinates writers, producers, directors, on-camera talent, voice-over talent, cameramen, sound technicians, and editors. The successful management of these resources and their investment is balanced delicately against their projected return, and if things go awry its their budgets on the line.
Ideahaus® helps companies develop television advertising by creating a visual/audible distinction that gets attention and delivers a clear message to help the prospect create a vision of need for their product or service.
Our Affiliates and Associates have experience in broadcast and non-broadcast television and video production with local, national and international projects. We’ve captured testimonials, utilized spokespeople and developed original characters.
Our team has created television advertising in traditional (:15, :30 and :60) formats as well as longer formats shooting Digital (miniDV, HD), BetaCam SP, 1″, 8, 16 and 35mm film. We have experience shooting tabletop, in studio, and on location. We also have experience with related responsibilities including casting (on-camera, voice-over), contract negotiations, pre and post production, stock/original music, stock footage, rights and usage, and duplication.
- Tribune-Review distributing news and information as a daily newspaper throughout Western Pennsylvania. We helped them demonstrate their products value to an oversaturated market.
- CoGo’s operates over 100 convenience stores throughout Pennsylvania, Ohio and West Virginia. We helped their markets appreciate the range of products available and the situations where they can come in handy.
- Sandbar is the entertainment facility of a riverside water park. We helped them “draw a line in the sand” with girls behaving badly, as well as offering the beach insight only guys would get.
- Metropol: an eccentric dance club appealing to a diverse client base. We helped create an environment to repackage a retro product line titled 1984, We also helped them communicate a message of tolerance and understanding, extending an equal invitation to all titled, “Make No Judgements“.
- Pittsburgh Symphony Society performs Romeo & Juliet. We helped their target markets take a new look at an old classic.
- East End Food Co-op provides food and food services to a member-based market. We helped them demonstrate their membership and extend an open invitation to join.
To learn more about how we can help you develop a television campaign contact us.
