Outdoor
“The average exposure is approximately four seconds, which doesn’t provide much opportunity to say a lot to a prospect speeding down a highway.”
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Companies use outdoor advertising - billboards and busboards - to get their message to large numbers of people. It’s considered a cost-effective support device for multi-channel campaigns and has the ability to target specific markets, in urban environments, as well as suburban communities. The challenge Advertising Directors and Brand Managers tell us they face is that the average exposure is approximately four seconds, which doesn’t provide much opportunity to say a lot to a prospect speeding down a highway.
Our Affiliates and Associates help companies develop outdoor advertising by creating a visual distinction that gets attention and delivers a clear, concise message to help the prospect create a vision of need for their product or service.
We have experience in developing outdoor advertising in 10-sheet, 30-sheet and poster formats and have developed bus boards for exterior and interior applications. We have experience in managing production of paper, vinyl and extensions and can provide traditional “camera-ready art” (including linotronic output and film) as well as electronic files (including PageMaker™, Quark®, Illustrator™ and PhotoShop™)
- Sony in the business of building large screen television sets sold throughout the world.. We helped them use their product familiarity to deliver a message about career opportunities.
- CoGo’s operates over 100 convenience stores throughout Pennsylvania, Ohio and West Virginia. We helped their markets appreciate the range of products available and the situations where they can come in handy.
- WBZZ-FM provides Top 40 music, entertainment and news. We helped their morning show present a promotion utilizing the well known personalities.
- Cranberry Mall provides a range of retailers to a suburban market. We helped their management demonstrate how the retailers fit into an everyday life.
- South Side Summer Street Spectacular is the largest community event in the City of Pittsburgh. We helped promote the event by capturing some of the local flavor.
