Case Study: Web Site for Health Benefits Provider
By ideahaus • May 13th, 2008 • Category: Case Study, Creative, Internet“Any team that can pull it out of the fire 90 days behind deserves to be on our “Preferred Vendor” list.” - Project Manager
Situation: We were working with the Project Manager of an IT Consulting Group specializing in information-based consulting, integration and IT outsourcing services for healthcare, pharmaceutical and other life sciences organizations. They were 6 months behind the development of a web site for a Health Benefits Provider.
Critical Business Issue: The project manager was challenged by project delays effecting their clients successful start-up and the potential loss of Client Investor Funds. In addition, the Consulting Group was in jeopardy in losing a contract that would generate $3 million in revenue.
Reasons: The project’s creative resource was 90 days behind schedule in delivering the design (GUI) for the client’s healthcare Web site. The delays threatened an enrollment window of opportunity. Programmers had already been scheduled and the project was incurring costs waiting for design to be approved. The Client was unsatisfied with the quality of the web site designs presented, and didn’t believe their direction was being implemented. The Client was considering aborting the project because of their disappointment.
Vision: What she told us she needed was a way to make up the 90 days, and deliver the project on schedule. She needed to get the Programmers working and to design a site that would get the Client excited about the project again. The design had to demonstrate that the Client direction was being implemented, yet maintain the Consulting Group’s professional integrity.
Capabilities Provided: Ideahaus® provided them with these capabilities through our Web Site Planning (HomeWerk™) methodology, re-scheduling design and production to meet the original delivery date. Upon the Clients approval of the planning, we delivered Web Site Design services, including full graphics production.
Results: As a result, the original delivery date was met, and the Client retained Investor Funds. The Consulting Group delivered according to their contract and generated $3 million in revenue.
ideahaus is in the business of helping companies communicate creatively to their markets to create sales and build value for their brands.
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