ideahaus : creative + intelligence

The never ending job of advertising: getting eyeballs to our messaging.
But what if they won’t come to us?
A recent article in MediaWeek (Washington Post Eyes Widget Ads) reports the Washington Post is experimenting with using widgets to help target the consumers their advertisers seek. Ken Barbieri, Director of Business Development suggests, “From a strategic sense, [...]

What if you could work from wherever you chose? You could work when you wanted to, or as you needed, on projects you wanted to work on, with people you wanted to work with? And you got do research, and you got to work with the client, and when you wanted to, you could try new things? What if there was a place that did things this way? And what if there were more of them?

“It is our purpose to create; to exploit information and technology for the purpose of developing the most innovative methods of communication.”
Our mantra begins, “It is our purpose to create.”
Ideahaus was created as a place to study and develop creative communications for business applications. Our primary focus is to communicate creatively, ergo the tagline, “Creative. [...]

“What we’ve done is abolish the traditional business model. We’ve cut the cord,” says Kevin Popovic, the 36-year-old Founder, President, and primary creative force behind Ideahaus.
There is a company in Pittsburgh that has no office. It has no bills. It offers no benefits. It doesn’t even have a steady payroll. How does it get away [...]

“For a good time call Carmina Burana!”
This full-page ad for the local symphony - aimed, of course, at a youth audience - was preceded by a 1/4 page teaser of just the “for a good time” graffito. “They brought us in for our pretty extreme ideas,” Kevin Popovic begins, then backs up to recite his [...]