Advertising: Print
One of the main concerns we hear from Advertising and Sales Managers is their frustration in generating a return on investment with their print advertising. They agree bigger is better (size), but bigger is expensive. More ads are better (frequency), but more ads are expensive. Sales and Marketing naturally try to get the most out of the expense by saying as much as they can in one tiny little space. After all of that, the final challenge is trying to stand out in an overcrowded publication composed of 65%-90% advertisements.
Ideahaus® helps companies develop print advertising by creating a visual distinction that gets attention and delivers a clear message to help the prospect create a vision of need for their product or service.
We have experience in developing print advertising for newspaper, magazine and trade publications. We have worked with one-color, spot-color and four-color environments. We have worked within ad spaces from classifieds to full-page ads to multiple page. We have designed single ads to full-scale ad campaigns and have experience in providing traditional “camera-ready art” as well as electronic files.