Job Opportunity: Copywriter at Ideahaus

Ideahaus is expanding, and we need a great Copywriter. A creative communications agency with offices in San Diego and Pittsburgh, Ideahaus helps clients figure out what to say and how to say it to their target markets. Currently, we’re helping a national franchise client accomplish this goal, and we need your help. Ideahaus is currently […]

Continue Reading
NutriMost™ “Because…” Campaign 2016

The NutriMost™ “Because…” Campaign 2016: The Reason People Get Started There’s been a lot of change in a short amount of time for our client, NutriMost™, as we continue to help build their brand and increase sales. The logo has been updated to new shades of purple and green to better display in all types […]

Continue Reading
Make Data Your Crystal Ball

Predictive Modeling To Better Understand The Customer Customer information that you may already be collecting can be used to find useful insight through predictive modeling. Now, this doesn’t mean all data: it means relevant data. When applied properly, predictive modeling can identify marketing opportunities previously unseen, and impact a business far outside the department. It […]

Continue Reading
The Marketer As Bridge-Builder

Deliver A Premium Customer Experience By Collaborating Across Departments Organizations across the board are seeing the need for increased collaboration across departments. In a recent study from Forrester, 86% of CMO’s surveyed said they were seeing much more consultation from their peers on business issues, and 76% saw their role increase in decision making. “The […]

Continue Reading
Brandocracy

Building A Stronger Brand—Now That Your Customers Have The Power To Define It As customers have more control over their experience with an organization, it inevitably affects the way we manage a brand. Customer standards are rising, and they seem to be demand more engaging, valuable, and respectful marketing from brands. Customers are now able […]

Continue Reading
Best Practices For Social Media Brand Protection

How to Maximize ROI And Protect Your Name On Social Social media has become second nature for the modern brand, but many companies are discovering the dark side of social. Fake accounts, spam, hacks, and compliance violations can damage a brand, undermine investments in social, and threaten a company’s credibility. According to Nexgate General Manager […]

Continue Reading
Be More Precise with Data-Driven Marketing

Target And Tailor Your Messages With Data-Driven Insight Like all marketers, you use demographics, psychographics – even location – to shape and segment your marketing. We all want to learn more about our customer, but have you ever stopped to consider which aspects of your customer journey are explained by customer data? In a conversation […]

Continue Reading
Authentic Digital Engagement

Automation Is No Substitute For Strategy Advances in digital technology, auction-based media, analytics, and big data have leveled the playing field for challenger brands and the marketing middle class. But marketing automation will only get you so far. Companies need an airtight plan to best leverage marketing automation to create points of genuine engagement and […]

Continue Reading