ideahaus : creative + intelligence

“TUMS is trusted and proven – a “friend” to every type mother (and developing baby) at every stage of pregnancy (before, during and after).  We know what you’re going through, we understand your needs and we’ll be with you as those needs change.” - TUMS Brand Manager, GlaxoSmithKline
Situation: Our client had identified pregnant women as [...]

“We teamed up to help brand Spirit Harley as THE H-D Shop in Pittsburgh through event marketing and branding. Ideahaus was able to see the big picture and really think outside of the box, and not get satisfied with doing things the way they had been done in the past. I know those are cliches, [...]

The Pittsburgh Business Times interviewed Ideahaus’ Kevin Popovic about investing in yourself and learning from your mistakes.
Bullish on Himself: Popovic puts his funds in his companies
“When it comes to investing, Kevin Popovic banks on himself. “Its a gamble everyday, said Mr. Popovic.
Outside of a mutual fund, his holdings are three companies he’s involved in; his [...]

“The BRAVO! Program identity spoke to every employee in every language. And that’s not easy to do when you’re asking them to work for free.” - Alcoa Foundation , Director
Situation: We worked with the Foundation of a Global Metals Manufacturer specializing in the Aluminum. The Director lead a team of four in the formation of [...]

The never ending job of advertising: getting eyeballs to our messaging.
But what if they won’t come to us?
A recent article in MediaWeek (Washington Post Eyes Widget Ads) reports the Washington Post is experimenting with using widgets to help target the consumers their advertisers seek. Ken Barbieri, Director of Business Development suggests, “From a strategic sense, [...]