Radio
“The primary challenge for successful radio advertising is, and will always be, standing out when most listeners are tuning out.”
While some claim “video killed the radio star,” most Advertising Directors and Brand Managers agree that the reports of its demise are greatly exaggerated. Radio is still considered a solid support vehicle for making impressions, and heavy frequency levels can reach the masses without straining the budget. The primary challenge for successful radio advertising is, and will always be, standing out when most listeners are tuning out.
Ideahaus® helps companies develop radio advertising by creating an audible distinction that gets attention and delivers a clear message to help the prospect create a vision of need for their product or service.
We have experience in radio production and non-broadcast audio production. We have experience in developing radio in traditional (:15, :30 and :60) formats and longer format audio for trade show, events, and multimedia. We have experience capturing testimonials, utilizing spokespeople and developing original characters. We have experience recording in studio, and on location. We have experience with related responsibilities including casting (voice-over), contract negotiations, pre- and post- production, stock/original music, rights and usage, and duplication.
Listen to these radio commercials:
- AT&T Wireless is in the business of providing communications and information services. We helped demonstrate their products and services to the people who needed them most.
- Sony Electronics builds large screen television sets sold throughout the world. We helped them demonstrate the benefits of a career to a Gen-X market and to disgruntled workers.
- Pittsburgh Symphony Society Impressionism Weekend featured performances of Copland and DeBussy. We helped the PSO illustrate the composers world by creating a audible taste of the past.
- North Hills Village Mall provides a range of retailers to a suburban market. We helped them create a humorous approach to holiday shopping.
- Samplers Beer Festival provides beer aficionados a wire array of micro-brew specialties. We helped promoters talk in the language of their target market.
- Pittsburgh Symphony Society performs Carmina Burana. We helped the PSO present a contemporary view of a three hundred year-old story about virgins lusting, drinking and gambling.
- Tribune-Review Real Estate Section distributes news and information for homeowners. We helped them communicate their products value to an over-saturated market.
To learn more about how we can help your company advertise with radio contact us.
