Account Management

“A good strategy accounts for all of the soldiers, the tanks and the targets. Without it all you have is a bunch of people running around shooting up the place.”

A marketing strategy is effective only if it succeeds in motivating your prospects to buy a product or service. At Ideahaus, strategic marketing means considering the motivations of these prospects and creating a “proposition,” or set of benefits that demonstrate real value for the end customer.

As simple as this sounds to do, research shows that only one in three businesses has a written marketing strategy. In companies without a Marketing or Communications Director, that number falls to one in six.

Here’s the problem: Without someone responsible for marketing communications, those opportunities go under-funded, under-utilized and report a poor return on investment. Many companies rely on these poor performances in future marketing decisions, citing the fact that “It didn’t work the last time, so we shouldn’t invest in that again.”

Ideahaus helps clients strategically present products and services to their target markets.

We work with our clients to develop a marketing strategy, from research through recommendation of a plan of attack. Utilizing current industry and market data, referencing strategies from other clients and industries, and bringing to bear our experiences in business and academics, we work as part of our client’s team. We help clients make informed decisions. And as needed, we help manage the strategies and relationships as part of our account responsibilities.

How can Ideahaus help with your marketing?

We’ve written a number of articles on marketing strategy and real-world case studies on how we’ve helped our clients. We’ve presented to clients and associations on the topic, and developed tools to include our best practices – click here to access these now.

You can also contact us to discuss your marketing. Share your challenges with your current marketing program and we’ll tell you how we helped our clients address the same issues. There’s no charge for the call, and chances are we can help.