Ideahaus : Creative + Communications

Hoover’s, a D&B Company, has selected Kevin Popović to present a how-to webinar on “Using Social for Sales”.

Social media is providing the ability to create a new type of customer relationship. One that can, if managed correctly, can turn into the single largest source of new revenue you have ever had.

LinkedIn allows professional sales men and women to share their experience, qualifications and recommendations as a credible sales representative. It helps sales stay in touch with the customers (connections) they have, and make new contacts from referrals and new groups interested in their products and services.

Facebook, oriented towards relationships, provides a platform to get in front of friends, neighbors and family to share what’s new in your world, what’s new in theirs and some discussion of different issues between the two (like what’s new at your job, what you’re working on and what problems they’re having at theirs). Just like at the kids soccer game, professionals talk about their professions – so why not sales?

Twitter helps share large amounts of information, MySpace puts you in front of younger audiences, and YouTube is a great place to share videos of product demo’s, customer commercials and client testimonials.

And all of these develop a relationship – so why not a customer relationship? And why can’t you facilitate your sales process through this time together?  Like any sales tool, it all depends on how you use it.

Satellite Marketing™ is designed to create marketing environments, which in turn, creates an opportunity for sales to talk to prospects, support your customers, and become and advocate and source of information for the people and businesses interested in your products and services.

Through this seminar I will help sales people – your sales people – understand how all of this works, the roles of marketing and the opportunities for sales. At the end of the webinar your team will be ready to take the first steps into using social media for sales.

About Hoovers

Hoover’s has always put sale professionals on the fastest path to business. This webinar will provide comprehensive insight and analysis about social media, the opportunities for sales, and a strategy to connect to the right people to get business done.

The webinar will be provided free of charge by Hoover’s but you must register – stay tuned for details.