Selling Power Workshop: How To Use Social Media for Selling

This highly interactive 4- hour workshop has been developed as a primer for CEO’s, and for Sales & Marketing Management to learn how to utilize social media sites and services for business applications, including Business-to-Business, Business-to-Consumers and Non-Profit.

In this workshop, we introduce the concept, principles and process of “Satellite Marketing“, a communications strategy designed to connect an organization with its target markets via social media sites and services, including social networks, blogs, micro-blogs, photo sharing, video sharing, event sharing, bookmarking, widgets – all of it!. When developed and deployed properly, these social media sites and services act as marketing sub-stations, or “Satellites”.

Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct mail and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships.

This workshop provides demonstrations on:

• Utilizing social media, networks and functionality for marketing
• Developing relationships with prospects, customers, industry and media
• Promoting the sampling and sales of products and services
• Increasing brand awareness, participation, engagement, reach and audience

Workshop Leader: Kevin Popović, Communications Director for Ideahaus and Author of, “Satellite Marketing: Using Social Media for Selling Products and Services”. Kevin has over 25 years professional marketing experience.

To Register For This Event, click here.

Attendee Comments

“This was a great start!.. the workshop provided a light at the end of the tunnel, into how to make sense and leverage the social media trend. Thanks for the great information!” – Rosy Balderas, CustomerCentric Selling

“My thoughts on “Using Social Media to Sell”:

WHAT I LIKED: Informative, Comprehensive, High-Level enough for ADD types, but not overly technical for a “newbie” such as myself, Captivating, Engaging, Inspiring, Incredibly infectious (A week later and I’m still singing its praises to colleagues and friends), Relevant, Intimacy of the small group setting, Connectivity, Known Expert (Kevin is now my “go to” for all my Social Media inquires)

WHAT I DIDN’T LIKE: It ended, I was excited for Monday so I could start working on a Social Media plan (the Workshop was Friday)

Was it worth it? Absolutely! Would I recommend it to others? Without question! I look forward to future Ideahaus workshops.” Lesley S. Dick, Vice President Marketing, Grubb & Ellis

“I attended your workshop about a month ago. Since then, I set up a Facebook page for MindWing Concepts, a wordpress blog – and linked it to our Facebook page. I then have been updating these blog entries on delicious, digg it, etc., via Facebook. I got ALL of these “satellite marketing” websites and ideas from your workshop. I cannot express how helpful that workshop was for our business. I have never actually been to a workshop before where I felt that what I learned truly impacted my business. From a marketing and sales standpoint I really think that your workshop will increase my sales and take our business to another level!” - Sheila Moreau, Vice President Sales & Marketing, MindWing Concepts

“Your workshop got my mind spinning around what new satellites to launch that will bring back the biggest ROI. The workshop was a great size to share ideas and get immediate feedback. I really appreciate your teaching style, as it was engaging and inclusive. You helped me make connections and problem solve right there, without spending time after the workshop is over to figure out what to do next. I loved that! Thank you for taking time to help out Big Brothers Big Sisters with ideas that will help us be able to reach more kids who need a mentor!” Tina Rose, Vice President of Marketing, Big Brother Big Sisters

To Register For This Event, click here.