Ideahaus Founder and Author of Satellite Marketing, Kevin Popovic is interviewed by Billy Strean, Ph.D. (Professional Humor Dude) and Karyn Buxman, Hall of Fame Speaker and President of the Association for Applied and Therapeutic Humor (AATH).
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This 60-minute interview helps listeners;
- Understand types of Communications
- Branding Basics: What to consider when developing yours.
- What are the types of Social Media and which should I use?
- Strategies for using LinkedIn, and the applications they offer.
- Using Facebook for business, and repurposing content.
- Separating or integrating business and social profiles
- Setting boundaries for what you share
- Using social media to generate new business
- Introduction to using social media sites for Satellite Marketing
- Steps for creating your own Satellite Marketing strategy
- Case Study: How Karyn Buxman, Hall of Fame Speaker, Author, “Amazed and Amused” uses Satellite Marketing
- How much to invest in social media?
- Old social media profiles; delete or update?
- Concepts to research: Satellite Marketing, Social Capital


Kevin, some great thoughts on branding here. It pushed me to visit Karyn’s site and work
and explore her development. Impressive. Great work.
Tom Megalis
Crab Media Group
http://crabmediagroup.com/
http://tommegalis.com/
Hey, Tom; Thanks for the kind words. You may not have seen yet but we do change the art associated with Karyn’s branding monthly (or so) depending on her focus, holidays, events, etc. We extend the look to all her social properties and outbound marketing. – kp