Chuck Morse, host of the WBNW Business radio show “Money Matters” has asked Ideahaus Communications Director Kevin Popović back to his show to discuss “Integrating LinkedIn, Facebook, and Twitter for basic Satellite Marketing™”.
“Kevin has a better command and understanding of the new sphere of social networking than anyone I’ve interviewed. His understanding of the system and how it could be applied to business communications is second to none. He’s also a nice guy and creative.” – Chuck Morse
Today’s show content will discuss integrating LinkedIn, Facebook, and Twitter for Basic Satellite Marketing, and the strategy for using social media sites from his book, “Using Social Media for Satellite Marketing”. Kevin and Chuck will discuss the techology and strategy for combining social media sites.
The interview will be live on Tuesday, April 21st from 3:3opm-4:00pm EDT. Callers can ask questions during the interview by calling 888-205-2263. You can also listen live online. Visit the show web site for details:
Notes from this Interview
Create Individual Accounts
- Doing this first saves a lot of time and frustration.
- Save user name / passwords in one place
LinkedIn content to Facebook (Professional to Personal)
- Use an Application found in Facebook Applications
- Applications > Find More > Search Applications “LinkedIn”
- Consider what you want to share, how you want to share it
- In my strategy, I just want a visible icon that friends can get to my professional information easily. I’m not pushing too hard (based on my sales strategy and goals)
- Options include a graphical link to your profile, vies and sharing LinkedIn contacts, LinkedIn Q&A (good way to demonstrate professional knowledge), and more.
LinkedIn content to Twitter (Professional to Personal OR Professional)
- Doesn’t happen.
- If you want to share content from LinkedIn you must manually transfer (not a big deal – 140 characters, use TinyURL links)
- Share status updates, share polls, share new contacts with messages, share group activity (recruit cross-media), share discussions – share smart (quid pro quo / WIIFM / Why do I care?)
Facebook content to LinkedIn (Personal to Professional)
- Doesn’t happen.
- Ask yourself, what do I want to share from my personal world and why?
- Use status update, and a new section “Personal Information” to communicate personal information.
- No workaround.
Facebook content to Twitter (Professional to Business OR Professional)
- Use an Application found in Facebook Applications
- Applications > Find More > Search Applications “Twitter”
- Twitter (by Twitter), Selective Tweet Status, Twitter Updated (Each does something a little different – read to learn which is best for your communication strategy).
- Select the application and follow the steps as it indicates (click on application, provide user / pass to verify access, use as directed)
- In my strategy, I use Twitter for professional communications. I also find Twitter a lot of maintenance, so 2x would be a big commitment.
Twitter content to LinkedIn (Personal OR Professional to Professional)
- Doesn’t happen.
- Use status updates (same thing, kinda); show up on profile IF someone is looking, included in status email updates (better success than email, opt-in, clears spam filters / firewalls (if allowed) and junk folders)
- Workaround: Feed Twitter to your blog (WordPress) then use the WordPress application to update your LinkedIn Profile (still only seen if profile is visited).
Twitter content to Facebook (Personal OR Professional to Personal)
- Use an Application found in Facebook Applications
- Applications > Find More > Search Applications “Twitter”
- Twitter (by Twitter), Selective Tweet Status, Twitter Updated (Each does something a little different – read to learn which is best for your communication strategy).
- Select the application and follow the steps as it indicates (click on application, provide user / pass to verify access, use as directed)
How to Drive Traffic to the Sites
- Build a great satellite: username, bio, image, link, description
- Link everything to everything to maximize exposure as well as contributions, and content generated
- Listen, learn at each community – For Twitter, I like a book by one of my colleagues, Rodney Rumford. It’s called, “Twitter as a Business Tool” and you can find it and related content to improve your business use of Twitter at TwitterBusinessBook.com
- Participate; connections, friends and groups (key – you’re in front of a lot of people that you’re targeting, what do you do in off line to impress / impact groups?)
- Contribute: add to conversations, provide links, answer questions – this is your moment to shine in a positive light)
- Bring value: its not about you – its about the community, the focus, the “spirit” of the law
- Be relevant; stay on topic, don’t force a conversation to go your way, read as self-serving and is dealt with as such
This Just Shared: How to drive traffic / measure Twitter Traffic
- http://twittercounter.com/
- Add Twitter Remote to your blog or website!
- Show your face on thousands of blogs by signing in
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